Make memories, make profits

By Jason Mudd

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profitLargeInstead of being irritating with ads, connect emotionally with consumers

Internet users are tired of seeing your ads; it’s time for a new approach. Reaching consumers on an emotional and personal level will keep you fresh in their minds and set you apart from your competition. The best way to forge a deep connection is to laser-target your messages to specific audiences. Don’t worry if you’re not at the technological forefront of your field; as long as you make positive and memorable impressions on consumers, you can still lead the pack.

 

60-Second Articles:

1. Break through the jungle of ads

2. Get in the business of making memories

3. The 60-Second Close: You don’t have to be cutting-edge

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1. Break through the jungle of ads

  • There was a time when, if you did anything on the internet that suggested you were selling something, you’d be “flamed” by millions of people.

  • Now, internet users are regularly bombarded with ads – especially ones they don’t want to see – and they’ve lost patience with it.

  • Apple’s iOs 9 software update is sparking a movement, making it easy to block ads on mobile Safari.

  • With ad-blocking software for PCs and laptops already trending in popularity, online advertisers face a challenge as internet users tire of the disruption from unwanted ads and their aversion to personal data collection grows.

  • Whether your message is online, part of Sunday’s stack of circulars or on the hood of a race car, the challenge is always the same: You must stand out and earn the attention of your target consumers. You won’t catch anyone’s attention lost in a jungle of advertising.

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2. Get in the business of making memories

  • The most successful companies aren’t in the business of selling products or services; they’re actually in the business of making memories. Consumers don’t remember what you say or do, they remember how you make them feel.

  • Most of the emotions they remember were the result of seeing a message that touched their hearts and made them smile, laugh or tear up.

  • Consumers remember the emotions they feel when businesses go beyond what’s expected. The best PR creates memories. Interactions with real people create memories.

  • In an age of business similarity, when consumers can’t tell the difference between one retailer, law firm or hospital and another, there’s just one differentiator: memories.

  • The next time you’re planning a strategy to increase traffic, sales or the frequency of customer visits, remember: You’re in the business of making memories.

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3. Facebook pursues TV’s ad dollars

  • Facebook is moving aggressively to sway marketers to spend more money on social media platforms than on TV.

  • The major selling point for Facebook over TV is the ability to laser-target messages to audiences based on their interests.

  • Facebook can target highly specific audiences, which TV cannot do. For example, a chain of sports-themed restaurants, rather than spending 100 percent of its TV budget on college football games, could easily use Facebook to reach those interested in football and who attend those colleges with a specific, local and measureable offer.

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4. The 60-Second Close: You don’t have to be cutting-edge

  • We know what you’ve heard. The truth is that you don’t have to be cutting-edge and you don’t have to be innovative. You just have to be remarkable. Remarkability creates memories; memories have a lasting effect on the minds of consumers. Without a memory to keep you there, you’re off the radar, replaced by your competition.

  • If your business is looking to create emotional memories that consumers can hold onto and share, call us. We can get you there faster than ever.

PR Intelligence Report

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Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Connect with Jason on Twitter@jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them.
Featured image credit: Creative Commons

Topics: Public Relations, Featured, Inbound Marketing, Newsletter

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