How important are bloggers to PR mix?

How important are bloggers to PR mix?

How important are bloggers to PR? How do PR pros build good relationships with bloggers? Jason Mudd, APR explores both questions in the latest PR Week Master Class:

With budget cuts in traditional media outlets, the first of those who were cut were often reviewers – movie, restaurant,book, and technology critics.

Some argue that critics were replaced by consumer reviews on sites such as Amazon and Angie’s List, but I disagree. While a preponderance of positive or negative reviews can impact the success of a product or service, most sites contain a mix of positive and negative reviews ... Click here to read more.