Distinguish yourself from the competition to see results

Odds are you don’t have a monopoly on your customers’ loyalty, but that doesn’t mean you can’t. It doesn’t matter how many people know about you unless they’re actually making purchases. To achieve remarkable results, produce a remarkable message.

60-Second Articles:

1. The myth of customer satisfaction, loyalty and market share

2. Seahawks vs. Patriots: Who advertised?

3. The 60-Second Close: Achieve remarkability

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1. The myth of customer satisfaction, loyalty and market share

With myriad loyalty reward programs and online surveys, businesses of every category are focusing on strengthening customer satisfaction and brand loyalty, thinking a high rating will automatically increase market share and corporate growth.

But customers who indicate satisfaction with one company are also loyal to others in the same category for various reasons (price, selection, convenience, delivery, return policies).

Result: You may have a great customer satisfaction rating but still be getting a disproportionate share of spending – unless you’re able to determine what makes customers loyal to your competition and mitigate those factors.

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2. Seahawks vs. Patriots: Who advertised?

It’s been more than a month since the big game. Do you remember any of the ads?

You may recall one or two, but you probably better remember the final plays where the Patriots snatched victory from the claws of the Seahawks.

We could write a book about the pros and cons of advertising in the big game, but the question comes down to this: Did the sales needle move? Awareness can only take a business so far before the register needs to start ringing.

Advertising in an environment – no matter how large the viewership base – is a huge risk that produces few long-term winners.

Millions of daily messages on traditional and online platforms make it a challenge for your customers to remember who you are, what you do and what makes your product or service remarkable.

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3. The 60-Second Close: Achieve remarkability

The goal of every business is to grow and profit. You must focus on clear, distinct, remarkable messaging; that’s what people remember.

If you’re looking for remarkable public relations that results in corporate growth and an increase in market share, call us. We can get you there faster than ever.

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Best Wishes,

Jason Mudd, APR

Axia Public Relations

888-PR-FIRM-8

Distinguish yourself from the competition to see results