Distinguish yourself from the competition to see results

By Jason Mudd

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Distinguish yourself from the competition to see results

Odds are you don’t have a monopoly on your customers’ loyalty, but that doesn’t mean you can’t. It doesn’t matter how many people know about you unless they’re actually making purchases. To achieve remarkable results, produce a remarkable message.

 

 


  60-Second Articles:

1. The myth of customer satisfaction, loyalty and market share

2. Seahawks vs. Patriots: Who advertised?

3. The 60-Second Close: Achieve remarkability

 

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1. The myth of customer satisfaction, loyalty and market share

  • With myriad loyalty reward programs and online surveys, businesses of every category are focusing on strengthening customer satisfaction and brand loyalty, thinking a high rating will automatically increase market share and corporate growth.

  • But customers who indicate satisfaction with one company are also loyal to others in the same category for various reasons (price, selection, convenience, delivery, return policies).

  • Result: You may have a great customer satisfaction rating but still be getting a disproportionate share of spending unless youre able to determine what makes customers loyal to your competition and mitigate those factors.

 

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2. Seahawks vs. Patriots: Who advertised?

  • It’s been more than a month since the big game. Do you remember any of the ads?

  • You may recall one or two, but you probably better remember the final plays where the Patriots snatched victory from the claws of the Seahawks.

  • We could write a book about the pros and cons of advertising in the big game, but the question comes down to this: Did the sales needle move? Awareness can only take a business so far before the register needs to start ringing.

  • Advertising in an environment no matter how large the viewership base is a huge risk that produces few long-term winners. 

  • Millions of daily messages on traditional and online platforms make it a challenge for your customers to remember who you are, what you do and what makes your product or service remarkable.

 

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3. The 60-Second Close: Achieve remarkability

  • The goal of every business is to grow and profit. You must focus on clear, distinct, remarkable messaging; that’s what people remember.

  • If you’re looking for remarkable public relations that results in corporate growth and an increase in market share, call us. We can get you there faster than ever.

 

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Best Wishes,

Jason Mudd, APR

Axia Public Relations

888-PR-FIRM-8

 

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Topics: Axia Impact Blog

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