How Copywriters Must Adapt to the New Economy to Survive

By Jason Mudd

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Bidsketch recently published an article focused on how most copywriters use an antiquated and self-centered approach and fee structure to projects instead of a client focused, service minded approach to their clients and projects.

As someone who hires and employs writers, I couldn't agree more with the thesis. Asking to get paid by the word or by the hour is bad business. As a writer you then become a commodity or hired hand, instead of a trusted professional adviser and expert, as Alan Weiss might say.

Clearly this post caught my eye and attracted my soapbox of the day. I believe the headline is misleading and should be modified to "how copywriters must adapt to the new economy to survive"

www.bidsketch.com/blog/everything-else/writers-vs-designers/

Topics: Public Relations

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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