The Public Relations Blog

Yulia Dianova

Yulia Dianova Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Read Yulia's recent blog posts below.



Recent Posts:

4 benefits a terrific spokesperson offers your company

A gifted spokesperson improves your image and grows your brand

Your spokesperson becomes the voice of your company as he or she shares your story with your target audience. It’s critical that you select someone who understands how to convey your message to the media, especially during a crisis. Here are four ways a great spokesperson benefits your company.

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Topics: Public Relations, Featured, Spokesperson Training

The ultimate guide to finding the right spokesperson

4 tips for choosing the right person to represent your company

Identifying the right spokesperson for your brand is very important. When your company has special events, announcements or even a crisis, who should represent you? What are the qualifications you should be looking for in the individual who will be the face of your company?  

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Topics: Public Relations, Featured, Spokesperson Training

4 fundamental ethical requirements your spokesperson can’t ignore

How to find the right spokesperson without compromising the ethical standards of your company

One important decision your company will make is choosing who will serve as its spokesperson. Selecting the right spokesperson to represent your business isn’t easy. This person has to satisfy many professional and personal requirements to be the right fit for your company. On top of having high professional standards, your chosen candidate should comply with ethical standards. Here are four principles of ethics that every spokesperson should follow.

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Topics: Public Relations, Featured, Spokesperson Training

5 key attributes to look for when hiring a temporary spokesperson

Can an outsider represent your company?

Finding the right person to represent your company is not easy. Often, small-business owners can’t afford to have a spokesperson on their staff; so when an event or crisis occurs that requires a company spokesperson, they need to hire someone who can temporarily fulfill that important role. What attributes should you be looking for in your temporary spokesperson?

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Topics: Public Relations, Featured, Spokesperson Training

4 proven ways working with influencers will strengthen your leadership status

Engage with the right audience to become an expert in your field

Influencer marketing is a form of marketing where you build relationships with powerful people in your industry, thus creating visibility for your product or service. This approach focuses on individual people who can influence many other people far better than any advertising or content marketing you can produce. The audience sees these influencers as trusted sources of information. If you and the influencer are a good fit, some of his or her followers might join your audience as well.

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Topics: Public Relations, Featured, Social Media, Thought Leadership

5 practical tips for brands working with influencers

Make the most of your relationships with your brand ambassadors

Spreading the word about your product or brand is great. An influencer can help you do that quickly and effectively. Influencers have the reach to deliver a message to a large audience. Also, they have the power to make that audience act upon that message.

Here are five unbeatable tricks for your successful influencer marketing campaign.

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Topics: Public Relations, Featured, Social Media

5 ethical rules your influencer marketing campaign cannot do without

How to build lasting relationships with thought leaders in your industry using ethical standards

Maintaining business relationships with influencers in your niche is a great way to deliver your message to your target audience and convert prospects into loyal customers. But no business relationship will last long without an ethical foundation. How do you build relationships with thought leaders in your niche ethically?

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Topics: Public Relations, Featured, Thought Leadership, Ethics

4 ways to identify thought leaders in your niche

Amplify your content through a highly targeted influencer marketing strategy

Influencers work really hard to cultivate relationships with their target audience and maintain their status as thought leaders within their niche. Partnering with influencers in your industry helps to get your message in front of the right audience and accelerates conversions.

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Topics: Public Relations, Featured, Social Media, Thought Leadership

Learn how to become an influencer in your industry

7 steps to becoming a thought leader

An influencer or thought leader is a person who is recognized as an industry expert and has successful social media performance with an impressive engagement rate. Influencers are not celebrities or famous politicians. They are regular people who successfully build their communities around their subjects of interest or brands.

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Topics: Public Relations, Featured, Social Media, Thought Leadership

6 unbelievable tricks to measure your PR campaign results

Understanding what didn't work in your public relations campaigns is just as important as understanding what did work. Measuring your outcomes will help you to understand which goals were not met, which aspects of your campaign were on target and which efforts did not result in the type of coverage you planned for. Here are six tips and tricks you can use to measure your PR campaign results to achieve your business objectives.

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Topics: Public Relations, Featured

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