The Public Relations Blog

Yulia Dianova

Yulia Dianova Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Read Yulia's recent blog posts below.

Recent Posts:

3 crucial differences between a news story and a feature story that will make you a better writer

Your guide to writing a better news or feature story

When you write a story, your objective is to get the right message to your target audience. If you understand what type of story you’re writing, it will improve your writing and help you reach the readers you want to connect with. There are many kinds of stories. The most common ones are a news story and a feature story. Even experienced writers often confuse the two.

While both types of stories are equally important for your public relations strategy, they’re used in different circumstances. Here are three critical differences between a feature story and a news story.

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Topics: Public Relations, Featured, News Release

5 proven ways to earn coverage for your clients

Get your client published in no time following these simple steps

Media coverage is very important to your clients. It gives them brand recognition and connects them with their target audiences and potential investors. Getting media coverage is not always easy. Here are five suggestions that will help you get media coverage for your client.  

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Topics: Media Relations, Featured, Media, Public Companies

3 reasons your company will flourish with a blog

Get more traffic to your site by starting a blog

Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog. Why is blogging so critical for your business?


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Topics: Public Relations, Featured, Online Public Relations

5 Facebook HACKS: Get more convertible likes for your company’s Facebook page

How to build and engage with your Facebook following to grow your business

Your business needs an effective presence on Facebook to succeed. You want to build your community and establish your credibility; just remember your Facebook page isn’t only about how many likes you have. It’s about how engaged your followers are and how many of them become your customers. For that, you need to attract the right kind of audience and engage them in a manner consistent with your business objectives.

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Topics: Social Media

5 critical questions to ask if your company doesn’t have enough following on Facebook

Your ultimate checklist to increase your business Facebook page following and engagement

If you’re regularly posting engaging and relevant content on your company’s Facebook page and not getting much action, then it’s time for you to give some thought to your Facebook strategy. You need to do more than routine posting on Facebook to create buzz and get new customers for your business.

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Topics: Featured, Social Media, Public Companies

5 practical steps to get media coverage at trade shows

How to get publicity and build connections with media

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s your chance to foster new connections with the media and to form long-lasting relationships. It’s always easier to connect with someone if you meet face-to-face. Trade shows allow you to meet journalists personally.

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Topics: Media Relations, Public Relations, Featured, Trade Shows

6 steps to creating an effective communication plan

Develop a strategy for delivering information to your target audiences

When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.

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Topics: Public Relations, Featured, Corporate Communications

3 critical components to becoming a thought-leader in your industry

Becoming a thought-leader is hard work. No one becomes an industry influencer overnight. It requires continuous dedication and the right kind of personality. Influencers have a genuine, loyal following because they add real value to their industry. There are three factors that will help you tremendously in your effort to become a thought-leader.

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Topics: Public Relations, Featured, Thought Leadership

3 critical steps for successful collaboration with a thought-leader

How to build mutually beneficial relationships with influencers in your industry

Becoming an industry thought-leader (also called an influencer) takes a lot of time and effort. Thought-leaders are experts in their industries and are able to influence the opinions and decisions of their audience. Not every entrepreneur will be an influencer. But even if you aren’t an industry thought-leader, you can collaborate with one. This is a great opportunity to gain new opportunities and leads for your business and potentially become a thought-leader yourself.

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Topics: Public Relations, Featured, Thought Leadership

4 important don’ts for PR professionals

How to stay ethical in the digital marketing world

Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. You can use various marketing and PR strategies to convert consumers. This makes them very vulnerable to scams and deception.

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Topics: Public Relations, Featured, Social Media, Ethics

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