The Public Relations Blog

Wendy Bulawa Agudelo

Wendy Bulawa Agudelo Wendy Bulawa Agudelo has more than 15 years of experience in technology, business, consumer and non-profit public relations. She regularly pens feature articles on parenting topics for Bay State Parent Magazine, serves on the Massachusetts Down Syndrome Congress PR Task Force, is a culinary enthusiast and champion for the special needs community. Wendy has worked for Axia Public Relations since September 2014. Learn more about Wendy Bulawa Agudelo. Read Wendy's recent blog posts below.

Recent Posts:

As Google shifts toward no action, negative online reputations are harder to repair

4 ways to protect your company’s online image

If negative or unfounded reviews or comments from consumers or former employees have marred your company’s reputation, the uphill battle of refuting them is both costly and time-consuming, with little hope of remedy. Hiring defamation lawyers or public relations professionals to repair damaged credibility takes time, and on the internet, information can still remain, especially when review sites or search engine behemoths don’t agree to removal.

Read More

Topics: Public Relations, Featured, Online Reputation Management

Crisis communication: How to mitigate fake news

3 ways you can combat fake news about your company

For those who studied journalism, the fake news phenomenon likely guts you like a knife. Our centuries-old career remains governed by a code of ethics, yet is regularly called into question in an era when anyone with internet access can call themselves journalists and appear semi-legitimate.

Fake news isn’t creatively disseminated or opinion-rich news; it is fraudulently created, completely false and non-fact-based information presented as news.

Read More

Topics: Public Relations, Featured, Crisis Communications

How PR pros can combat the fake news epidemic

3 ways to help your clients prevent the spread of misinformation

In his farewell speech in Chicago, President Barack Obama mentioned the fake news phenomenon as a threat to democracy. “Increasingly,” he said, “we become so secure in our bubbles that we start accepting only information, whether it’s true or not, that fits our opinions, instead of basing our opinions on the evidence that is out there.”

Read More

Topics: Public Relations, Featured, Online Reputation Management

Does my company need to blog?

3 ways blogging can boost your brand

Most companies want to focus on the operation of their business rather than on a blog. Dishing out valuable content consistently is a tall order when you’re also servicing clients, creating products, balancing accounts and shipping orders. Is having a blog worth the effort, and does it offer a financial benefit? The answer, for most businesses anyway, is yes.

Read More

Topics: Public Relations, Featured, Blog

Pitch perfect: Fall in love with your pitch

When pitch fatigue is imminent, try these tips to reboot

Anyone that has worked in public relations knows well that pitching the media is an acquired skill. Whether it’s for an automobile or printer or service such as a virtual front office, designing a pitch that internally compels you is a necessary first step – because if you love it, your genuine interest will serve to engage others.

Read More

Topics: Public Relations, Featured, Media, Pitch

How to convince your CEO that media coaching is valuable

3 tactful ways to help top executives improve their communications skills

How often do you think a CEO will admit discomfort when dealing with press? Not often, given that successful executives want to project their keen knowledge and experience in business or leadership. But frequently, they are not communications experts. Because of this, many public relations professionals will find themselves frustrated when CEOs or key executives decline media coaching.

Read More

Topics: Public Relations, Featured, Media, CEO

Should you hire a spokesperson or a spokesmodel?

Know the difference between these two roles and the services they provide

There are plenty of professionals, in and outside the field of communications, who utilize both spokespeople and spokesmodels – but don’t recognize how different one is from the other. As more celebrities have evolved into lucrative business people, the definitions of spokesperson and spokesmodel have blurred, yet they each serve distinct roles.

Read More

Topics: Public Relations, Featured, MediaMaster, Spokesperson Training

Messaging platforms: What they are and how to create one

Messaging platforms contain sound bites of critical information that spokespeople repeatedly convey to both differentiate and cement facts. They consist of key points to be repeated in every interview, speech and conversation so that those points are united with the brand name in the minds of all who listen.

But how does one create a messaging platform and what is its purpose for organizations that wish to leverage one? To create a messaging platform, we offer a handful of tips to kick-start the process.

Read More

Topics: Public Relations, Featured, Spokesperson Training

5 ways to market your business on Yelp

Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback. Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.

Read More

Topics: Public Relations, Featured, Online Reputation Management

What are press photos?

5 ways to properly prepare your images for the media

Whether located in a media kit (digital or print) or in your online newsroom, photographs designed for use specifically by the media are somewhat different than your run-of-the-mill photos. Product launches, executive appointments and new office locations are all instances to have media-ready photographs on hand. However, the photos must be what media outlets are seeking if you want to optimize their usage.

Read More

Topics: Media Relations, Public Relations, Featured

Liked this blog post? Share it with others!