The Public Relations Blog

Wendy Bulawa Agudelo

Wendy Bulawa Agudelo Wendy Bulawa Agudelo has more than 15 years of experience in technology, business, consumer and non-profit public relations. She regularly pens feature articles on parenting topics for Bay State Parent Magazine, serves on the Massachusetts Down Syndrome Congress PR Task Force, is a culinary enthusiast and champion for the special needs community. Wendy has worked for Axia Public Relations since September 2014. Learn more about Wendy Bulawa Agudelo. Read Wendy's recent blog posts below.

Recent Posts:

Messaging platforms: What they are and how to create one

Messaging platforms contain sound bites of critical information that spokespeople repeatedly convey to both differentiate and cement facts. They consist of key points to be repeated in every interview, speech and conversation so that those points are united with the brand name in the minds of all who listen.

But how does one create a messaging platform and what is its purpose for organizations that wish to leverage one? To create a messaging platform, we offer a handful of tips to kick-start the process.

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Topics: Public Relations, Featured, Spokesperson Training

5 ways to market your business on Yelp

Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback. Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.

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Topics: Public Relations, Featured, Online Reputation Management

What are press photos?

5 ways to properly prepare your images for the media

Whether located in a media kit (digital or print) or in your online newsroom, photographs designed for use specifically by the media are somewhat different than your run-of-the-mill photos. Product launches, executive appointments and new office locations are all instances to have media-ready photographs on hand. However, the photos must be what media outlets are seeking if you want to optimize their usage.

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Topics: Media Relations, Public Relations, Featured

Follow the rules when using digital images

Every available statistic proves that images are critical to social media and overall communications campaign success. Worthwhile images and video can stimulate a proverbial viral riot over a topic or product. Therefore, many businesses, bloggers and digital media mavens invest in beautiful photographs to add to their websites, blogs and social media posts to increase engagement.

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Topics: Public Relations, Featured, Social Media

How social media revenge tackled the NFL draft

5 ways to guard your company against digital hackers

You think it won’t happen to you, until it does. Whether it’s your identity, your reputation or your social media accounts, digital hackers are alive and well.

Last week, Ole Miss Rebels lineman Laremy Tunsil personally learned just how social his social media accounts could be when they were hacked during the NFL’s opening draft night.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

Chipotle crisis highlights necessity for reputation management

Foodborne illnesses (from bacteria such as salmonella or E. coli) not only negatively affect consumers; they also impact a company’s bottom line, stock price, brand reputation and overall image. These microscopic organisms are easily spread and ultimately wreak havoc in very short order.

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

What is Reputation Management?

Reputation management: The importance of monitoring what the Internet says about your company

Most of us can recall a time when someone was talking about us behind our back. It certainly didn’t feel good to know that these conversations were happening or rumors were surfacing, and most of us felt helpless to shift the tide. Often, it took confronting those who seemed in conflict with us to clear the air, and even then, remnants of the initial sabotage lived on, regardless of whether it was true or not.

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Topics: Public Relations, Featured, Social Media, Reputation Management, Online Reputation Management

3 ways to use images to boost your business on social media

Photographs are key in achieving viral success

A picture is worth a thousand words. Or perhaps today, pictures are worth hundreds of shares, thousands of retweets and a million likes.

In the last few weeks, several New York businesses have earned social media stardom simply because someone was smart enough to photograph their products and post them on Instagram. Black Tap Craft Burgers and Beer, The Bagel Store (Brooklyn) and Eggloo have all received major viral push across just about every social media platform due to their unique – and beautifully photogenic – consumables.

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Topics: Public Relations, Featured, Social Media

Advancing social media with clever content

Every business can use social media to grow its brand and connect with customers

Many professionals today remain stumped by social media and the various platforms, each with their own unique rules and nuances. Often, businesses tend to use social media as a one-trick pony – and only as an additional sales tool. Public relations practitioners, however, understand that social media represents limitless possibilities to extend two-way communication. Social media is, at its core, an environment for engaging dialogue – with all its humor, frustration and inquisition included.  

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Topics: Public Relations, Featured, Social Media

Who writes your news releases?

Axia PR offers tips on media-friendly writing

Your business has made some incredible headway and is on the cusp of launching the next big thing. But how do you share this information with the world?

A basic tool of the public relations trade is the news (or press) release. A well-crafted news release contains all the pertinent details you wish to share, along with factual support, delectable sound bites from valuable resources and company positioning. But too often, companies believe that anyone can write a news release and the news media will go nuts over it.

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Topics: Public Relations, Featured, News Release, Media

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