The Public Relations Blog

Wendy Bulawa Agudelo

Wendy Bulawa Agudelo Wendy Bulawa Agudelo has more than 15 years of experience in technology, business, consumer and non-profit public relations. She regularly pens feature articles on parenting topics for Bay State Parent Magazine, serves on the Massachusetts Down Syndrome Congress PR Task Force, is a culinary enthusiast and champion for the special needs community. Wendy has worked for Axia Public Relations since September 2014. Learn more about Wendy Bulawa Agudelo. Read Wendy's recent blog posts below.

Recent Posts:

PR case study: The XFL

Even extraordinary PR can’t save a poorly produced product

Vince McMahon and Duncan “Dick” Ebersol, two respected heavyweights in the promotion and media worlds, set out to change the course of history when they launched the XFL. What they didn’t know at the onset is that if your product isn’t as good as your publicity, you will not succeed.

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Topics: PR Case Studies, Public Relations, Featured

Why your CEO should embrace social media

3 reasons executives should engage on social media

Juggling the demands of big business, speaking engagements, board meetings and global sales calls, CEOs are some of the most sought after yet hard to pin down human beings. These elusive individuals are inundated with requests for “five minutes” from media, customers, vendors, clients and even their own families. How can a CEO be in 100 places at once while giving thousands of people attention at the same time? The answer is to leverage technology, particularly social media. Social media represents a powerful, scalable and efficient means to doing it all.

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Topics: Public Relations, Featured, Social Media, CEO

3 ways to spot fake news

If you see smoke, there is most definitely fire

With access to breaking news at any time day or night, you may find yourself uncertain whether what you see on your Twitter or Facebook feed is, in fact, news.

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Topics: Public Relations, Featured, Media

As Google shifts toward no action, negative online reputations are harder to repair

4 ways to protect your company’s online image

If negative or unfounded reviews or comments from consumers or former employees have marred your company’s reputation, the uphill battle of refuting them is both costly and time-consuming, with little hope of remedy. Hiring defamation lawyers or public relations professionals to repair damaged credibility takes time, and on the internet, information can still remain, especially when review sites or search engine behemoths don’t agree to removal.

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Topics: Public Relations, Featured, Online Reputation Management

Crisis communication: How to mitigate fake news

3 ways you can combat fake news about your company

For those who studied journalism, the fake news phenomenon likely guts you like a knife. Our centuries-old career remains governed by a code of ethics, yet is regularly called into question in an era when anyone with internet access can call themselves journalists and appear semi-legitimate.

Fake news isn’t creatively disseminated or opinion-rich news; it is fraudulently created, completely false and non-fact-based information presented as news.

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Topics: Public Relations, Featured, Crisis Communications

How PR pros can combat the fake news epidemic

3 ways to help your clients prevent the spread of misinformation

In his farewell speech in Chicago, President Barack Obama mentioned the fake news phenomenon as a threat to democracy. “Increasingly,” he said, “we become so secure in our bubbles that we start accepting only information, whether it’s true or not, that fits our opinions, instead of basing our opinions on the evidence that is out there.”

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Topics: Public Relations, Featured, Online Reputation Management

Does my company need to blog?

3 ways blogging can boost your brand

Most companies want to focus on the operation of their business rather than on a blog. Dishing out valuable content consistently is a tall order when you’re also servicing clients, creating products, balancing accounts and shipping orders. Is having a blog worth the effort, and does it offer a financial benefit? The answer, for most businesses anyway, is yes.

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Topics: Public Relations, Featured, Blog

Pitch perfect: Fall in love with your pitch

When pitch fatigue is imminent, try these tips to reboot

Anyone that has worked in public relations knows well that pitching the media is an acquired skill. Whether it’s for an automobile or printer or service such as a virtual front office, designing a pitch that internally compels you is a necessary first step – because if you love it, your genuine interest will serve to engage others.

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Topics: Public Relations, Featured, Media, Pitch

How to convince your CEO that media coaching is valuable

3 tactful ways to help top executives improve their communications skills

How often do you think a CEO will admit discomfort when dealing with press? Not often, given that successful executives want to project their keen knowledge and experience in business or leadership. But frequently, they are not communications experts. Because of this, many public relations professionals will find themselves frustrated when CEOs or key executives decline media coaching.

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Topics: Public Relations, Featured, Media, CEO

Should you hire a spokesperson or a spokesmodel?

Know the difference between these two roles and the services they provide

There are plenty of professionals, in and outside the field of communications, who utilize both spokespeople and spokesmodels – but don’t recognize how different one is from the other. As more celebrities have evolved into lucrative business people, the definitions of spokesperson and spokesmodel have blurred, yet they each serve distinct roles.

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Topics: Public Relations, Featured, Spokesperson Training

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