The Public Relations Blog

Wendy Bulawa Agudelo

Wendy Bulawa Agudelo Wendy Bulawa Agudelo has more than 15 years of experience in technology, business, consumer and non-profit public relations. She regularly pens feature articles on parenting topics for Bay State Parent Magazine, serves on the Massachusetts Down Syndrome Congress PR Task Force, is a culinary enthusiast and champion for the special needs community. Wendy has worked for Axia Public Relations since September 2014. Learn more about Wendy Bulawa Agudelo. Read Wendy's recent blog posts below.



Recent Posts:

3 ways to engage influential columnists

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers. For example, there was Pauline Friedman Phillips who, under the pen name Abigail Van Buren, wrote the syndicated “Dear Abby,” until her death at the age of 94. Walt Mossberg earned fame amid the pages of the Wall Street Journal for uncovering and demystifying technology. Herb Caen riveted readers of the San Francisco Chronicle with his daily column, which many considered the “voice and conscience” of San Francisco.

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Topics: Media Relations, Public Relations, Featured, PR Tips

3 tips to rectify missed media opportunities

As a professional journalist, I’ve received my share of calls from unhappy sources complaining I excluded them from an article. These calls come because some companies believe if their competitors receive media attention, they deserve attention too. Realistically, the news cycle doesn’t work that way. Even with the highest degree of professionalism, there are plenty of editorial cracks through which information can fall.

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Topics: Media Relations, Public Relations, Featured

How long will it take for public relations to work?

3 key points for maximizing the effectiveness of your PR strategy

Having been in the public relations game for nearly two decades, I’ve found that one question continues to plague our industry: How long will it take to see the value of public relations? Everything we do in business should net a return – that’s the whole point, right? PR has most certainly transitioned into a business of measurement. Where once clip books and impressions marked success, we must determine today’s campaign success by precise metrics and established goals.

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Topics: Public Relations, Featured, PR Tips

Beautiful blogging: 5 ways to build a more engaging blog

Use creative content to reach your audience

With search engines placing more emphasis on valuable content, a once-static website can now become a more dynamic calling card for any company. An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously. With greater focus on inbound marketing, companies are ditching aggressive sales and marketing approaches of yesteryear and replacing them with conscientious, thoughtful and strategic engagement to assert differentiation.

Blogs are evolving to incorporate useful and creative content in the form of videos and hyper-localized content. Here are a few tips to keep in mind as you consider your blogging efforts.

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Topics: Public Relations, Featured, Online Public Relations, Blog

3 tips to turn customers into promoters

Public relations has historically focused on creating or transforming public perception. Today, in an era of heavily used social media and rapid-turn news, companies now have both unique communications challenges as well as limitless communication opportunities.

It’s no secret that client, employee or vendor opinions can make or break a business. Glassdoor, Indeed, BBB, Facebook, Yelp, TripAdvisor and others provide fertile ground for opinion seeding. And opinions, even from strangers, drive sales. Once rooted in a solid handshake, the sales process has shifted somewhat in that companies can digitally seduce new business while driving more traffic to their website, blog and social media platforms. It’s within these digital locations where many relationships begin and often result in a sale. Here are a few tips to easily establish positive relationships with your visitors and turn them into company promoters through inbound marketing:

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Topics: Public Relations, Featured

Insta-success: 3 tips to ensure high performance on Instagram

Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform. With many changes afoot, including the addition of new features and advertising options, how can your company stay ahead of the curve and keep its Instagram account effectively reaching followers?

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Making the content connection: 3 tips for attracting customers using content

Public relations and marketing are communications practices deeply entrenched in relevant content. While one discipline uses tools such as news releases and positioning statements, the other leverages glossy, image-rich brochures and catchy taglines. What continues to be elusive to some companies is the magical element of “content connection.” Content connection is the process of creating engaging, relevant content audiences crave that pushes them to a call to action, such as to like, share, review or buy. The first step in making the connection is to attract people to your business – to let them know you exist, what you do, what you stand for and what you can offer. How can your company begin to attract more customers?

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Topics: Public Relations, Featured, Social Media, Blog

How to collect five-star customer reviews for your company

3 ways to increase your positive feedback

This past weekend, my husband and I purchased a new car after spending most of the summer visiting various dealerships and test-driving more than a dozen cars. After finalizing the paperwork, our salesman asked us to write a review on Yelp about our experience. Giddy from that new-car smell, my first inclination was, “Sure! I’ll write one.” He then added a request for a five-star review. Were we happy about our car-buying experience? Absolutely. Was this sales team and dealership top-notch? Certainly. Did I appreciate the aggressive solicitation of a five-star review on Yelp? Most definitely not.

Most companies recognize the connection between customer reviews and SEO rankings, which has resulted in many requesting reviews rather than allowing them to populate organically. So how can your company earn customer feedback that savvy review platforms (and complex algorithms) will perceive as genuine rather than solicited?

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Topics: Public Relations, Featured, Online Review Management

The lure of fake news images

3 tips for spotting an altered photograph

Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action. The new bane for journalists and readers alike is the spread of false images. How can you discern true images from the doctored ones?

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Topics: Public Relations, Featured, Media

3 tips for using the phrase “off the record”

When Anthony Scaramucci took the helm as White House communications director, he captivated the media. His interviews and public conversations contained unexpected, controversial commentary alongside colorful language that wasn’t particularly suited for all. Many media pundits scratched their heads at the absence of media relations protocol and were surprised at his ill-mannered bluntness. Some believed that, had Scaramucci invoked the phrase “off-the-record,” he could have delivered information to reporters any way he wished without coming across to the public as inept in media relations.

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Topics: Media Relations, Public Relations, Featured

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