The Public Relations Blog

Noell Ochieng

Noell Ochieng is a communications professional with more than a decade of specialized content writing and public speaking experience. She earned her Master of Science in information technology management and business analytics from University of North Carolina. Noell is passionate about educating audience about current issues in analytics and web security.



Recent Posts:

How Amazon lost and Rhino Security Labs won the media with Amazon Key

2 companies respond in very different ways to a PR crisis

In October 2017, Amazon debuted Amazon Key, its answer to the ongoing problem of porch theft. Home delivery of everything from groceries to jewelry has become ubiquitous as Amazon’s market share grows and influences American shopping patterns. Meanwhile, package purloiners have learned to reach for the low-hanging fruit of unattended front-door parcels. Enter the Amazon Key, a cloud-based security camera linked to a door lock that grants delivery people admittance to drop off packages, safeguarded with autolock settings at their departure.

One problem: As with all internet-connected devices, Amazon Key is vulnerable to hacking.

Cybersecurity company Rhino Security Labs exploited an authorization point in the wireless connection to take the entire device offline. To a remote user viewing the video feed, it appears the entry is secure. While offline, a hacker keeps the internet-controlled key in the open position without immediate detection. These vulnerabilities allow either a delivery person covert re-entry to the home or clever criminals to override the system immediately following a delivery to access a victim’s home for their own nefarious purposes.

Here is where public relations professionals’ dreams and nightmares coincide.

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Topics: Media Relations, Public Relations, Featured

5 metrics you should measure in PR

Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. So, which analytics matter most in public relations?

Typical key performance indicators (KPIs) include marketing campaign ROI; profits analyzed for variables, such as product, region, salesperson, etc.; and monthly projections/reality and month/month change amounts. Those are hopefully all numbers already in your data toolbox. You also must include metrics particular to PR.

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Topics: Public Relations, Featured, Data

Data analytics for public relations

Which analytics matter most in PR? How do I know what to measure?

Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.

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Topics: Public Relations, Featured, PR Tips, Data

3 ways to prepare a news release for a trade show

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

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Topics: Public Relations, Featured, Press Release, Trade Shows

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