The Public Relations Blog

Michelle Heatherly

Michelle Heatherley



Recent Posts:

The do’s and don’ts of managing social media

LinkedIn and Facebook and Twitter, oh my!

Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.

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Topics: Public Relations, Featured, PR Tips, Social Media, Inbound Marketing

Earth Day matters, part 2 of 2: 4 ways to tie your brand to environmental sustainability and good corporate citizenship

Plus: Ways you can help now through 6 green priorities

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Topics: Public Relations, Featured, Reputation Management, Online Reputation Management

Earth Day matters, part 1 of 2: 5 business reasons why environmental sustainability and corporate social responsibility are important

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Topics: Public Relations, Featured, Reputation Management, Online Reputation Management

3 ways PR will solve your company’s top strategic risks in 2014

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:

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Topics: Public Relations, Featured, SEO, Crisis PR, PR Tips, Social Media, Reputation Management, Online Reputation Management

The value of listening and empathy in PR

PRWeb asked me not too long ago what the greatest lesson I’ve learned since working in PR. My response was in PR, I've learned that developing and maintaining relationships is key, along with doing your homework and listening.

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Topics: Public Relations, Featured, PR Tips

10 lessons from Nelson Mandela’s own words for the world of PR and the world at large

A great hero of our time, Nelson Mandela, has passed, but his indelible mark on society will live on through his legacy. Nelson Mandela saw the good in mankind and his outlook was unfailingly positive. We can all learn some valuable lessons from reflecting on his life.

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Topics: Public Relations

How Important is Public Relations for Startups?

Public Relations for Startups

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Topics: Public Relations, FAQ, PR Tips

The Power of PR (Positive Relationships)

In Oprah’s final episode, she was asked if there was a common thread throughout her 25 years on air. As she reflected on decades of interactions and interviews, she distilled it down to one thing all of her guests shared:

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Topics: Media Relations, Public Relations, PR Tips, PR Success Stories

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