The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Recent Posts:
There’s more than one way to release company news. If you’re starting out in the public relations industry or you work for a company that wants to earn media coverage, it’s important to know the best way to share news. Here, Axia Public Relations describes the difference between distributing news and pitching it.
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Topics: media relations
Journalists want evergreen content; pitch stories that stay relevant
Evergreen is a term in journalism and public relations that means the content isn’t time sensitive. It’s news your company shares that doesn’t have a shelf life and won’t go stale. Evergreen stories are perpetually relevant and always interesting to readers. It’s not breaking news or specific to a season or holiday.
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Topics: media relations
Getting media coverage for your company can seem daunting, especially for a newbie or someone who doesn’t understand how the news media works. It’s possible to earn media coverage without writing a news release; you just need to make sure you’re pitching your company the right way. Here’s a list of 21 mistakes you might be making when you pitch your company to the news media.
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Topics: media relations
Webcam video interviews are on the rise; be memorable in a good way
In-person interviews are almost always best; however, in times of breaking news, national interviews, or during a pandemic, when you can't be in the studio or have the cameraperson come to you, a webcam or livestream interview is a great option.
Webcam video interviews are on the rise, especially as more people work from home. We’ve all seen an interview where something has gone wrong, such as the person not wearing pants or someone else walking into the live shot, like this man's children. While these moments make for entertaining content, they certainly aren’t the goal of a serious interview.
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Topics: podcasting
A newsworthy story doesn’t require a favor
A public relations insider knows that relationships matter when connecting with reporters. You must build and maintain relationships with journalists in order to receive quality media coverage. And you can’t call it a relationship when you’re simply asking a favor. A relationship benefits you and the media outlet, while a favor is requesting a reporter or contact give your company preferential treatment through media coverage.
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Topics: media relations, earned media
5 elements your website needs for the best coverage from media outlets
Whether you're new to public relations or you’ve been sending news releases for years, it's a good idea to make sure your website is press-ready. Essentially, you want to make your company’s website easy for reporters to give you good coverage.
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Topics: news release, web design & development, earned media, owned media
Submit better award entries by drafting better PR plans
For some, entering a public relations program for a recognition like the Silver Anvil, Image Award, or Radiance Award can be daunting. In my PR career, I’ve written multiple award entries and, while the first one seemed overwhelming, I was hooked from the start and hungry for more.
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Topics: PR tips, awards, PR planning
4 things to consider before you send that press release
When you return to work from a week-long vacation, you probably find a plethora of emails awaiting your attention. For reporters, this is an everyday occurrence. Most of them receive more emails daily than they could ever get to in a single work day.
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Topics: PR tips, news release, earned media
Our recommendations to make paid media your last resort
Companies sometimes get caught in a cycle of utilizing paid opportunities because they don’t fully understand what public relations is and how to use the power of PR to earn media coverage. Some outlets will even tell companies that if they advertise, the outlet will write more about the company. This isn’t right. In fact, your company should make paid media its last resort.
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Topics: media relations, earned media
And what you should ask your PR firm before finalizing your PR plan
If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program. If your firm doesn’t utilize a PR plan, it’s difficult to evaluate its success and to know that your company and your PR partner are on the same page. Don’t blindly follow your PR firm. Educate yourself on the elements of a PR plan and know the questions that you should be asking to create a successful PR program.
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Topics: PR tips, measurement, earned media, PR planning
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