The Public Relations Blog

Marjorie Comer

Marjorie Comer Marjorie Comer is an award-winning PR professional at Axia Public Relations. She graduated from Rockhurst University with a Bachelor of Arts in communication. Marjorie cheers for her hometown Kansas City Royals. Marjorie has worked for Axia Public Relations since October 2011. Follow her on Twitter @Marjorie_Comer. Learn more about Marjorie Comer. Read Marjorie's recent blog posts below.

Recent Posts:

4 reasons PR firms and ad agencies should be separate

Don’t make the same mistake many companies make when it comes to PR

A mistake that companies often make when hiring a public relations firm is hiring an ad agency that dabbles in PR. While this may seem like the best of both worlds – it’s far from it. Often, ad agencies that say they do PR end up recommending mostly advertising programs (at an additional cost) while you’re still paying a PR retainer. In fact, this can end up costing you more money than a PR campaign. Don’t fall prey to hiring an ad agency that dabbles in PR. It’s mistake #2 of the 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured

3 reasons your company is hiring a PR firm too soon

Overcome hiring a PR firm mistake #1

Hiring a public relations firm is an exciting time for most companies. However, sometimes, people get so enthusiastic about their product/service and story that they jump in headfirst without being fully prepared. In fact, Axia Public Relations considers hiring a PR firm too soon mistake #1 from our list of 15 mistakes companies make when hiring a PR firm.

Here are three situations where your company is hiring a PR firm too soon:

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Topics: Public Relations, Featured, PR Tips

Which press release distribution service should you use?

Some people believe that news release distribution services are a dying art. However, with so many of these sites existing, it’s hard to believe distribution services are going away anytime soon. Press release distribution services are still an effective way to spread your company’s news. And have no fear; whether you call them news releases or press releases, the distribution platforms are still the same.

News release distribution services provide a way to get your company’s news in front of numerous people, including reporters. I’ve had great success with publishing news releases on distribution sites and securing interviews and coverage. Keep in mind, however, the best way to gain media coverage is to build lasting relationships with reporters.

In my opinion, there are three giants in the industry as well as several cost-effective ways to distribute a news release. The more informed you are, the more success you’ll have in your efforts.

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Topics: Public Relations, Featured, Press Release

16 ways to promote your Inc. 5000 honor

Inc. just recognized your company on its Inc. 5000 list, now what?

Congratulations! Your company made it to the Inc. 5000 list. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Now comes the fun part of promoting your recognition and award. Many companies don’t know where to start.

Often when a company receives an award from a media outlet, other competing news outlets may not write about the recognition, especially local awards from a business journal or newspaper. Lucky for you, a prestigious national magazine like Inc. and its 5000 list tends to gain the attention of the media more than other awards, which means this is your opportunity to share your accomplishment with others. We compiled a list of 16 ways you should promote this company award.

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Topics: Public Relations, Featured, Social Media, Awards

3 questions to determine if your company is a fit for inbound marketing

Inbound marketing follows a methodology to attract, convert, close and delight virtual strangers, transforming them into leads and delighted customers. Smart marketers are attracting customers by being the experts in the areas where their prospects are seeking more knowledge. It’s the opposite of the old-fashioned way of capturing leads through disruptive cold calls. By using inbound marketing, you’re interacting with customers in a way that addresses their needs or wants.

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Topics: Inbound Marketing

Got content? 8 tips for republishing it

While looking at your website stats, you discover two or three top performing pieces of content that appeal to individuals within your buyer’s journey. Congratulations! Great content is your foundation; you use effective writing to appeal to individuals who could purchase your product.

How do you build upon that foundation to attract more visitors and move those individuals through the buyer’s journey?

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Topics: Public Relations, Featured, Content Management

4 ways to maintain media relations momentum during the holiday season

Holidays can throw a wrench into your media-pitching efforts. When reporters and editors go on vacation in the middle of your back and forth, you can lose momentum and opportunities. Therefore, you should be aware of upcoming holidays and vacation seasons and prepare and plan accordingly. This doesn’t mean as soon as you start connecting with reporters you should ask them if they’re taking any trips. Instead, use these four tips to avoid losing media-pitching traction during holidays and vacations.

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Topics: Media Relations, Public Relations, Featured, Pitch

So you want coverage on your product?

2 ways to make sure you have products and experts available in large media cities

National media outlets are largely located in New York City, Los Angeles and Atlanta, with other key markets including Chicago, Dallas and Philadelphia. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets.

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Topics: Media Relations, Public Relations, Featured, product launch

3 residual benefits of PR

Your PR efforts keep working, even after your campaign ends

Some clients want to see results from a public relations campaign immediately or within a few short weeks. Or, they opt to invest in a short-term PR project instead of a full campaign. It’s important to understand that the value of PR is mostly long term. PR provides consistent benefits that are cumulative, resulting in the steady growth of your business far into the future.

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Topics: Public Relations, Featured, Awards

5 ways we help you earn media coverage

Consumers relate more to earned media coverage than they do to advertising. When a media outlet includes your company or brand in a news story, that media coverage adds credibility from an independent source. And, earned coverage shows you as a thought-leader in the industry.

We know that seeing a return on investment via earned media coverage keeps you – our client – happy. It’s important to recognize that earned media coverage doesn’t happen overnight. There’s a process for earning media coverage for our clients, and we want to share five ways we do it.

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Topics: Media Relations, Public Relations, Featured

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