The Public Relations Blog

Marjorie Comer

Marjorie Comer Marjorie Comer is an award-winning PR professional at Axia Public Relations. She graduated from Rockhurst University with a Bachelor of Arts in communication. Marjorie cheers for her hometown Kansas City Royals. Marjorie has worked for Axia Public Relations since October 2011. Follow her on Twitter @Marjorie_Comer. Learn more about Marjorie Comer. Read Marjorie's recent blog posts below.



Recent Posts:

Who are my public relations account contacts?

Don’t confuse the pitch team with your account management team

Most companies consist of several departments, such as sales, marketing, customer service and human resources. Each department – or team – includes team members who each play a specific role within the company. When partnering with a public relations firm, many executives confuse the pitch team with the account management team and expect that their initial contacts will continue to be their contacts throughout the partnership. This is mistake No. 8 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm. Don’t let this be your company. Most PR firms have a process to ease the transition as you move from prospective client to signed-contract client.

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Topics: Public Relations, Featured, PR Tips

What you need to know about media-monitoring platforms

4 steps to help you choose the best media-monitoring platform

Capturing media clips to share with clients is one way a public relations firm shows its success. What many PR firms struggle with is capturing all the media mentions for its clients. No media-monitoring service can capture every media clip or media mention. Some platforms can’t access certain sites, while Google Alerts may capture a clip before the provider. When choosing a media-monitoring platform, it’s important to use the provider that best fits your clients’ needs. Some popular platforms include Agility, Cision, BurrellesLuce, Meltwater and TrendKite.

Finding a media-monitoring platform isn’t easy as each platform offers something different. Here are four things you can do to ensure you choose the right platform for your company.

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Topics: Public Relations, Featured, Media

Can a PR firm guarantee sales?

2 reasons why you shouldn’t hire a PR firm that guarantees sales

As a CEO you know that sales are the lifeblood of a company. Using public relations to increase your company’s share of voice within the media is one way to improve your sales. However, if your company hires a PR firm based on its offer to guarantee sales, it’s making a mistake for two reasons:

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Topics: Public Relations, Featured, PR Tips

Hire a PR firm with experience in your industry

3 tips to be certain your PR agency knows your field and can deliver success

Why would you risk hiring a public relations firm that hasn’t achieved results within your company’s industry? Before hiring a PR firm, do your due diligence to ensure you’re hiring a firm that fits your needs and wants – one that can create a successful PR campaign in your industry. Hiring an inexperienced PR agency is mistake No. 6 in Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm. Check out our three tips to ensure you hire an experienced PR firm that will bring you success.

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Topics: Public Relations, Featured, PR Tips

4 steps to ensure you hire the right PR solution for your company

Invest wisely; don’t underspend on PR

Most companies are looking to save money, especially on items they don’t believe are essential to success. You might think you should hire the affordable public relations solution rather than the right solution for your company. However, choosing a lower-cost solution instead of the solution that addresses your company’s needs may jeopardize your company in the future.

Public relations builds a company’s brand. It’s a vital element to success. Don’t endanger your company by underspending on PR. Use these four steps to ensure you’re hiring the right PR solution for your company and not making mistake No. 5 of the 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured, PR Tips

Never lie to a news reporter

4 tips a spokesperson can use to prepare for an interview

In the midst of an interview, sometimes it’s tempting to exaggerate to make your company look good. Perhaps you’re unprepared to answer the question, so you respond enthusiastically with a “fish tale.” Or, perhaps you’re attempting to “fake it before you make it.”

No matter the reason, you should never exaggerate or tell even the smallest lie. You’ll lose credibility and put your company’s future in danger. We’ve had one such client whose CEO embellished during an interview, and it didn’t turn out well. Learn from that company’s mistake so you can prevent it from happening to your company.

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Topics: Media Relations, Public Relations, Featured, Media

Be prepared when you hire a PR firm

3 ways to minimize the risk and maximize the benefits of PR

When hiring a public relations firm, some companies or executives don’t realize that PR sometimes involves risks, and others think too much of the risks. It helps to understand more about PR and how it can benefit your brand before you hire a PR firm. Unlike advertising, you have little to no control of the timing, content and context of a story. Not realizing the risks involved in PR is mistake No. 4 from Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

 

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Topics: Public Relations, Featured

4 things to consider when you hire a PR firm

Don’t rely on appearances when choosing a public relations firm

Some companies hire their PR firms based solely on appearances. This includes hiring a firm because it has attractive employees or agents who wear specific business attire. While these companies make an impressive first meeting, they’re often lacking substance. The same goes for using only the company’s website as a gauge in deciding your PR partner. You need criteria by which to make your decision.

We hear PR horror stories from current and prospective clients and even people we meet at networking events about their experiences with other PR agencies. They hired a PR firm based on its appearances – perhaps even unintentionally – and they’re often left disappointed. We consider that mistake #3 when hiring a PR firm, and you don’t want this to be you. Instead, hire a firm based on these four items.

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Topics: Public Relations, Featured

4 tips to navigate the nontraditional media

With today’s ever-changing landscape of technology, the shuttering of brick-and-mortar businesses and media outlets popping up or leaving the industry, many believe that print media is dead and, along with it, public relations. However, PR is far from dead.

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Topics: Media Relations, Public Relations, Featured

4 reasons PR firms and ad agencies should be separate

Don’t make the same mistake many companies make when it comes to PR

A mistake that companies often make when hiring a public relations firm is hiring an ad agency that dabbles in PR. While this may seem like the best of both worlds – it’s far from it. Often, ad agencies that say they do PR end up recommending mostly advertising programs (at an additional cost) while you’re still paying a PR retainer. In fact, this can end up costing you more money than a PR campaign. Don’t fall prey to hiring an ad agency that dabbles in PR. It’s mistake #2 of the 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured

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