4 steps to help you choose the best media-monitoring platform
Capturing media clips to share with clients is one way a public relations firm shows its success. What many PR firms struggle with is capturing all the media mentions for its clients. No media-monitoring service can capture every media clip or media mention. Some platforms can’t access certain sites, while Google Alerts may capture a clip before the provider. When choosing a media-monitoring platform, it’s important to use the provider that best fits your clients’ needs. Some popular platforms include Agility, Cision, BurrellesLuce, Meltwater and TrendKite.
Finding a media-monitoring platform isn’t easy as each platform offers something different. Here are four things you can do to ensure you choose the right platform for your company.Read More