The Public Relations Blog

Lisa Goldsberry

Lisa Goldsberry Lisa Goldsberry is a writer for Axia Public Relations with more than 15 years of public relations experience. She specializes in business, higher education and technology PR. Lisa has worked for Axia Public Relations since December 2013. Learn more about Lisa Goldsberry. Read Lisa's recent blog posts below.

Recent Posts:

And the winner is … PR

What your company can learn from Oscar’s biggest goof

It was the moment everyone was waiting for: the announcement of this year’s best film, according to the Academy of Motion Picture Arts and Sciences.

And then the presenters called the wrong name.

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Topics: Public Relations, Featured, Crisis PR

Take control of your blog content with an editorial calendar template

Use these PR tips to make blogging easier

Fantasy and science fiction writer Ray Bradbury said, “I don’t need an alarm clock. My ideas wake me.” For the rest of us, creating ideas and topics is not so easy, especially if you are responsible for developing a continuous list of blog subjects for your company. Public relations tools and tactics can make regular blogging easier. An especially useful tool is a blog editorial calendar template.

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Topics: Public Relations, Featured, Social Media, Blog

What is Growth-Driven Design and why should you care?

If you're facing the difficult burden of website redesign, this new solution in web design can help

Is your company struggling to get its web design just right? Have you recently paid big bucks for a redesign that isn’t delivering the results you expected?

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Topics: Public Relations, Featured, Website

It’s awards season. Was your company nominated?

Use these PR tactics to gain recognition and visibility for your company with the right industry awards

At this time of year, awards shows dominate the entertainment industry. Everyone is talking about the Oscars, the Grammys and other glamorous ceremonies. There are, undoubtedly, awards in your industry as well. Is your company in the running? If not, you are missing out on key opportunities to build your brand and separate yourself from your competition. 

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Topics: Public Relations, Featured, Reputation Management, Awards

What President Trump is doing right in media relations and what your company can learn from it

3 smart PR tools to guide you in dealing with news media

There has been much talk recently about President Trump and his very public battles with the news media. His tactics have been mostly unorthodox and his media style seems more shoot-from-the-hip than a comprehensive approach to news coverage. Still, he has done a few things right. With the help of public relations tools, your company can learn from Trump’s methods to develop your own media policy.

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Topics: Featured, Media, Public Companies

PR and the service level agreement

What you need to know to get the greatest results from your PR efforts

For every business, the secret to continuous success is building relationships with clients and customers and providing excellent service. In many industries, companies accomplish this using an established list of deliverables called a service level agreement (SLA). Learn more about this vital document to ensure you are getting the best service from your PR firm.

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Topics: Public Relations, Featured

5 things you can learn from the Oscars about public relations

Get some of the same excitement and attention for your own company

The Academy Awards represent Hollywood’s biggest night. It’s a celebration of a year of movies that inspire, entertain, educate and explain the world around us. What you may not realize is that the Oscars also provide public relations lessons your company can use.

  1. Remember timing makes all the difference.

Although they create and release movies throughout the year, studios save their most buzz-worthy films for October through December so they can be fresh in the minds of the voting academy. They also seek media recognition for the film ahead of time, such as a nomination from the New York Film Critics.

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Topics: Public Relations, Featured, Media, Speaking

How to find a PR firm that excels in online reputation management

Preserving your image online is paramount to your company’s success

You may never know the true value of your company’s good reputation until you lose it. Your online reputation can be severely compromised by just one disgruntled former employee or dissatisfied customer with a grudge. To ensure your image remains positive, it’s vital to hire a PR firm to handle your online reputation management (ORM). How do you find the right one? Axia Public Relations can help you choose the PR agency that is right for you.

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Topics: Public Relations, Featured, Online Reputation Management

4 lessons from the Super Bowl you can use for your company

Use PR to engage your own fans for real results

When people talk about the Super Bowl, the conversation usually involves topics like pass protection and punts or those hilarious (and expensive) commercials. What you may not realize is that there are lessons from the Super Bowl you can use to help your business grow and thrive.

Don’t let one of the biggest events of the year go by without getting real value from it. Take maximum advantage of the public relations lessons the Super Bowl offers and use them all year long.

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Topics: Public Relations, Featured, Super Bowl

Is your company the first name people think of in your industry?

5 steps to becoming a thought-leader, even if there is already one in your field

Today, everyone is talking about the importance of becoming a thought-leader in your field. This is how you establish credibility and build trust with customers. But what if there is already a thought-leader in your industry?

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Topics: Public Relations, Featured, Thought Leadership

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