The Public Relations Blog

Lisa Goldsberry

Lisa Goldsberry Lisa Goldsberry is a writer for Axia Public Relations with more than 15 years of public relations experience. She specializes in business, higher education and technology PR. Lisa has worked for Axia Public Relations since December 2013. Learn more about Lisa Goldsberry. Read Lisa's recent blog posts below.

Recent Posts:

If you were a journalist, what questions would you ask your company?

5 tips to ensure you give media what they really want and earn positive coverage

William Shakespeare wrote, “To be or not to be, that is the question.” When it comes to getting media coverage for your company, the question should be: What will the journalist ask, and am I prepared to give a great answer?

Read More

Topics: Media Relations, Public Relations, Featured

Does your company have a brand ambassador program?

You could be missing key opportunities to build a fan base and ignite a movement around your brand

The ability to create and develop an exceptional brand is what separates companies that simply exist from those that are memorable. But what makes an outstanding brand? And how do you promote it? One vital tool is a brand ambassador program.

Read More

Topics: Public Relations, Featured, Social Media

5 reasons why DIY public relations is a mistake

Don’t underestimate the role of PR; trust the experts

On the internet, you can find do-it-yourself instructions for everything from making jewelry to building rockets. Television is filled with DIY home improvement, decorating and cooking ideas for intrepid go-getters. Still, one area where you should avoid DIY is public relations.

Read More

Topics: Public Relations, Featured

5 ways PR can generate buzz for your business

Learn the importance of this elusive tactic and how you can get it

When you hear buzzing around a beehive, you know something exciting is going on. You can say the same for business. People tend to gather around wherever things are happening. That’s why it’s vital to generate buzz for your business – and public relations can help.

Read More

Topics: Public Relations, Featured

Why should my company care about blogging?

4 reasons you should use this critical PR tool

Research shows there are more than 150 million blogs in the world. Does your company have one of them? More importantly, should you really care?

Even when they do blog, some companies treat their blogs like many people treat a new car: exciting at first, but over time, they stop taking care of it. Once you understand the true benefits of blogging for your company, you’ll realize that you really can’t do without it.

Read More

Topics: Public Relations, Featured, Social Media, Blog

How companies with multiple locations can better manage media inquiries

Use PR to build a more unified, seamless media relations strategy for your organization

When your company has multiple locations, logistics can be a nightmare. Having different managers with the same titles performing similar tasks in several places can be a recipe for disaster. This is especially true when it comes to public relations, media and communications.

Read More

Topics: Media Relations, Public Relations, Featured

Is your company’s FAQ page effective in driving your sales?

Don’t overlook this vital PR and marketing tool

Every company website has one: that ubiquitous frequently asked questions (FAQ) page. You may have wondered if customers are actually getting value from this content or if the page is just taking up space. Using public relations tools, there are ways to make your FAQ page work for you.

Read More

Topics: Public Relations, Featured, FAQ

What President Trump is doing wrong with media relations

4 mistakes Trump is making and how you can use PR to avoid them

What do the phrases “an enemy of the people,” “the Opposition Party” and “bimbo” all have in common? President Donald J. Trump has used all of them when referring to journalists and major news outlets. Not exactly how one should handle media relations.

Read More

Topics: Media Relations, Public Relations, Featured

5 tips to improve your media-pitching emails

Before you send your next email pitch, read this first

Email is quick and easy to use. You no longer have to wait for someone to pick up the phone or be available for a meeting. A reporter can simply read an email pitch on his or her time. Still, there are lots of factors you have to get right in order for your email pitch to be successful. Trust public relations to help you improve your online communication techniques for increased news coverage and visibility.

Read More

Topics: Media Relations, Public Relations, Featured, Pitch, Trade Shows

The secret formula for better email pitching

Journalists typically have 2 basic questions. Learn how to answer them for media success

Your company has a great story to tell. Perhaps you even have a new product or initiative that you believe will change the future of your industry. If you’re like most, you send email pitches to numerous journalists, hoping they will be interested enough to write about your news.

Read More

Topics: Media Relations, Featured, Public Companies, Pitch

Liked this blog post? Share it with others!