The Public Relations Blog

Lauren Budik

Recent Posts:

After the storm: Minimizing the impact of a company mistake

Apple, Airbnb and GM might represent three different industries… But their paths have crossed during the past year when they’ve all had to make apologies to the public for their product and service failures.

Because of their sincerity and admittance of responsibility, their customers remain.

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Topics: Public Relations, Featured, Crisis Communications

Trust is everything; without it, you’re nothing


We all need our customers to trust us. But trust must be earned not bought and the time and effort you spend showing your customers you can be trusted is one of the most valuable investments you can make.

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Topics: Public Relations, Featured

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