The Public Relations Blog

Katie Boyles

Katie Boyles Katie regularly creates PR and online content that is engaging for target audiences. She improves clients’ online presence and search engine optimization through premium content like e-books and webinars as well as social media posts, blog posts, online articles and more. Katie has been with Axia since September 2015. Learn more about Katie Boyles. Read Katie's recent blog posts below.



Recent Posts:

Social media strategy: Why you should hire an expert

A PR professional knows how to respond to the good, the bad and the ugly on social media

Most people have experience with social media through their personal pages on Facebook, Twitter, Instagram and other platforms. Some even gain large followings and feel that they are quite knowledgeable about social media. However, a company’s official social media accounts are much different than personal profiles. They require a specialized content strategy with professionally crafted posts.

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Topics: Public Relations, Featured, Social Media

5 common mistakes when contacting the media

Media relations are important to your company’s earned media coverage

I recently attended a “Meet the Media” event with a professional PR association. While there, I noticed some common mistakes PR people tend to make that turn off media personnel. Most of the frowned-upon behaviors seemed obvious, but when you’re determined to pitch a story, it’s easy to make the same mistakes.

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Topics: Public Relations, Featured, Press Release, Media

5 steps to prevent a high-profile hospitalization from going public

From CEOs to entertainers, take steps to protect your privacy

People often believe that once a patient is in the public domain of a hospital, the media can access any information about the individual. This is not true. The American Hospital Association has guidelines for releasing patient information to the media.

When United Airlines CEO Oscar Munoz was hospitalized after a heart attack, the media found out quickly. Once the news of Munoz’s hospitalization went public, United Airlines’ stock price dropped.

Your company could face a slew of negative effects if the media finds out that your high-level executive was admitted to the hospital. Here are five tips you need to know in order to take control of the situation before it takes control of you.

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Topics: Public Relations, Featured, Crisis PR

How to build personal relationships with the media

Strong media relations are important to your company’s earned media coverage

Earned media coverage is more credible and resonates with audiences more successfully than advertisements. Media relations is one of the key responsibilities of public relations practitioners. Any company can send out a press release; anyone can email a news correspondent. But building personal relationships with the media is what will make earned media coverage accessible for your organization.

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Topics: Media Relations, Public Relations, Featured, Inbound Marketing

What happens to a company if a key player is hospitalized?

Hospitalization could cost your company more than you think

United Airlines’ newly named CEO Oscar Munoz immediate past COO of CSX was admitted to the hospital on Oct. 15, following an alleged heart attack. It happened just 39 days after he took the position. The company’s prior CEO resigned in September in the shadow of a possible bribery scandal. Now, United Airline’s image is suffering even more thanks to the publicity of Munoz’s hospitalization.

When media learned about Munoz’s hospital admittance, the news spread quickly.

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Topics: Public Relations, Featured, Crisis PR

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