The Public Relations Blog

Katie Boyles

Katie Boyles Katie regularly creates PR and online content that is engaging for target audiences. She improves clients’ online presence and search engine optimization through premium content like e-books and webinars as well as social media posts, blog posts, online articles and more. Katie has been with Axia since September 2015. Learn more about Katie Boyles. Read Katie's recent blog posts below.

Recent Posts:

Infographic: How to find awesome content topics

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.

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Topics: Public Relations, Featured, Content Management

6 areas to measure in your content marketing

How to tell if your content is performing well or lagging behind 

Your organization’s blog is up and running! You’re generating topics that are valuable to your audience and planning ahead with a long-term content strategy. Now what?

Measure and analyze your content marketing efforts every quarter or biannually to make sure you’re on the right track. Start by looking back at your S.M.A.R.T. objectives, which you should have listed in your content marketing plan.

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Topics: Public Relations, Featured, Content Management, PR measurement

How to promote your content

Boost your valuable content to reach potential customers 

Once you’ve created and published quality content, your job isn’t done. Now you need to promote it. Promoting content is one of the eight elements for successful content marketing.

There are many ways to get your content in front of a large audience. There are also a few things to consider before you go spamming people who aren’t interested in what you have to say. Ask yourself: For whom did I create this content?

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Topics: Public Relations, Featured, Content Management

8 elements for successful content marketing

How you can create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience

Content plays a key role in your inbound marketing strategy because it attracts potential customers to your business. Content can be in the form of blog posts, podcasts, webinars and so much more – essentially, any material that consumers find valuable.

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Topics: Public Relations, Featured, Social Media, Content Management

What you need to know before your company goes Live on Facebook

Use Facebook Live as a tool to communicate your message directly to your audience

Social media is a great platform for your company to connect with consumers. The newest way organizations are using social media is to connect with consumers on a personal level – using Facebook Live.

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Topics: Public Relations, Featured, Social Media

How to write a press release headline

Weak headlines and first paragraphs are deal-breakers

You need strong headlines and clear opening paragraphs. News coverage is important: According to Starch Research, a news story has six times the readership and three times the credibility of an advertisement. The right PR agency can secure you the media coverage you need to grow your business and your bottom line.

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Topics: Media Relations, Public Relations, Featured, Press Release

5 options for when you aren’t ready to talk to the media

What to do if a reporter is contacting your company for a statement and you’re not prepared.

A reporter is calling and emailing asking questions about a recent change in your company. And, you aren’t ready to go public with the information. Perhaps it’s too early to make a statement. What do you do when you aren’t ready to talk to the media? Timing matters when making statements to the news. It is important to consider the immense benefits of good PR and how valuable it can be for your company.

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Topics: Public Relations, Featured, Media

Social media strategy: Why you should hire an expert

A PR professional knows how to respond to the good, the bad and the ugly on social media

Most people have experience with social media through their personal pages on Facebook, Twitter, Instagram and other platforms. Some even gain large followings and feel that they are quite knowledgeable about social media. However, a company’s official social media accounts are much different than personal profiles. They require a specialized content strategy with professionally crafted posts.

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Topics: Public Relations, Featured, Social Media

5 common mistakes when contacting the media

Media relations are important to your company’s earned media coverage

I recently attended a “Meet the Media” event with a professional PR association. While there, I noticed some common mistakes PR people tend to make that turn off media personnel. Most of the frowned-upon behaviors seemed obvious, but when you’re determined to pitch a story, it’s easy to make the same mistakes.

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Topics: Public Relations, Featured, Press Release, Media

5 steps to prevent a high-profile hospitalization from going public

From CEOs to entertainers, take steps to protect your privacy

People often believe that once a patient is in the public domain of a hospital, the media can access any information about the individual. This is not true. The American Hospital Association has guidelines for releasing patient information to the media.

When United Airlines CEO Oscar Munoz was hospitalized after a heart attack, the media found out quickly. Once the news of Munoz’s hospitalization went public, United Airlines’ stock price dropped.

Your company could face a slew of negative effects if the media finds out that your high-level executive was admitted to the hospital. Here are five tips you need to know in order to take control of the situation before it takes control of you.

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Topics: Public Relations, Featured, Crisis Communications

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