The Public Relations Blog

Revise your company’s “About us” summary each year

It’s a new year and time to update your company’s boilerplates to better communicate your brand’s mission and accomplishments. Look at your company’s end-of-year reports from each department, such as sales, HR, and operations. Take time to comb through the numbers and pull figures that show what’s behind your brand. 

Strategic insights provide valuable data to direct tactics and objectives for your public relations campaign.

Axia Public Relations specializes in news media, social media, and web media. Your company’s strategic PR plan may include all three categories.

Rethink media relations’ role in your communication strategy

Earning media coverage for your company is more difficult than ever. Newsrooms are smaller and journalists cover multiple beats and report for multiple platforms. Additionally, there are more opportunities for advertising. It’s time to rethink media relations and understand its role in your overall communication strategy.

3 things to consider before submitting your news release

Are you receiving great media coverage for your company news? We once had a client who was not satisfied with the media coverage they were earning. They’d put out two news releases and only earned one media article as a result. We recommended they review their news releases, keeping the following three things in mind:

Axia Public Relation’s campaigns tie directly to what’s important to business leaders

Public relations campaigns work to impact your organization’s reputation, revenue, and recruiting. At Axia Public Relations, all our efforts drive one or more of these important factors. We start by tying our communication metrics to your company’s financials and key metrics. We’re able to articulate the value of PR in terms that your company leaders care about, such as their ROI.

Download a complimentary template to help plan your PR campaign

A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. You can also use this tool for communication, marketing, and public relations strategies as it helps identify which areas to focus on and helps improve communication methods.

Understanding the process of earned media and measuring the value of your coverage

How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter.

Beyond impressions, use these success factors to calculate the value of earned media coverage

Earned media coverage is a way to reach audiences and share your company’s message. A common way to make an announcement is to distribute a news release on a newswire. What does this actually do to reach audiences?

Download a scorecard template to measure the quality of your earned media coverage

Earned media coverage, such as news coverage and social influencer mentions, is a great channel to tell your company’s story. However, people often misunderstand the value of the earned media, since it’s difficult to tie value to a free news article.

Axia PR helps you measure the ROI of your public relations efforts

While it might seem difficult to measure public relations, it’s not impossible. When you measure PR, you document the return on investment of your public relations campaign. Great PR improves an audience’s awareness, trust, understanding, and consideration of the topic, and it ultimately causes the audience to act.