The Public Relations Blog

Julie Miller

Julie Miller Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She primarily works in the technology and education sectors and specializes in digital marketing and communications. She has earned her Content Marketing certification from Hubspot. Julie has worked for Axia Public Relations since November 2015. Read Julie's recent blog posts below.

Recent Posts:

What is internal public relations?

The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

When it comes to internal PR, the “public” is an organization’s employees or board members. While PR typically involves mass media, internal PR does not. And while it may be overlooked, internal PR should be an important part of any organization's communication strategy.

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Topics: Public Relations, Featured

Calming your nerves before public speaking

5 professional tips to help you deliver an engaging and effective speech

Does thinking about getting up in front of a room to speak give you sweaty palms? Speaking to a crowd can be a nerve-wracking task, but there are ways to overcome your nerves to deliver a powerful presentation. Here are some tips.

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Topics: Public Relations, Featured, Spokesperson Training, Speaking

5 steps to winning awards for your company

Learn how to boost sales and company morale – and gain some bragging rights in the process

Do you see your competitors touting their top-ranked services or award-winning products? If you’re not in the awards game, you may be feeling left out and wondering how to get in on the action. Awards can come with a significant submission process, so if you want to catch up with your competitors, here’s how to get started.


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Topics: Public Relations, Featured, Awards

Editorial calendars: A PR pro’s best friend

Editorial calendars provide a roadmap for public relations professionals by outlining the content that media outlets will focus on for the entire year. With the right approach, editorial calendars can make a PR professional's job easier and could generate some great feature coverage. Here’s how to make use of editorial calendars.

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Topics: Public Relations, Featured, Media, Pitch

Once-a-week social media posts: Should you even bother?

If you find that your social media engagement falls by the wayside, as many people often do, you may think: “Is it even worth it if I can’t keep up with it?” Earlier this year, we talked about frequency of posts on Twitter and Facebook and provided recommendations for determining how often you should share content on these networks. In our blog posts, we didn’t address how those with extreme time constraints can make it work – or whether they even should. Say you only have time for one post a week, should you even bother?

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Topics: Public Relations, Featured, Social Media

PR is a contact sport

4 pro tips for staying on top of your PR game

It’s a great time of year for sports. Plenty of slow-paced baseball games balanced with intense hockey and heart-pumping basketball playoff games. When comparing your public relations approach to a sport, aim to be a right wingman or power forward, not a center fielder.

PR, after all, is a contact sport. If you want to win in the PR game, you can’t be afraid of contact. Here is some advice for incorporating more contact into your PR approach and, as a result, building stronger relationships and garnering better results.

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Topics: Media Relations, Public Relations, Featured, Social Media

MasterCard and Apple: A priceless collaboration

How to create an effective, integrated PR campaign

Apple’s “tap and go” technology offered through the Apple Pay platform uses advanced payment security developed by MasterCard. The iPhone 6 and iPhone 6 plus were the first devices to include capabilities for this technology. With this launch, the MasterCard public relations team, working in collaboration with a PR agency, was eager to push MasterCard ahead of competitors and position the company as a leader in contactless payment safety and drive consumer use of the technology.

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Topics: Public Relations, Featured, Technology

Does the press release belong in the modern PR toolkit?

PR helps you find the best way to distribute company news

Discussion about whether the press release is still relevant has been floating around the public relations community for several years now. Five years ago, a Forbes reporter called it “worthless.” If the press release was worthless five years ago, that’d make it a dinosaur today.

But, for many, thepress/news release remains a critical tool in the PR practitioner’s toolbox. So, is it dead or not?

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Topics: Public Relations, Featured, Press Release

4 reasons to manage social media in-house

Benefits may not outweigh outsourcing social media

Your marketing and communications department may rely on various public relations companies. PR agencies provide businesses with critical social media support, creativity and connections. However, social media, when managed or co-managed internally, may offer many additional benefits.

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Topics: Public Relations, Featured, Social Media, Content Management

3 ways to get upper management on board with social media

From the strategic plan to measuring success

If you are fighting to get a green light on your social media strategy or looking to request more resources for social media, you’ll need upper management on board. To do this, you’ll have to prove that social media is a worthwhile investment for the company. Here are three ways you can sell social media to upper management.

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Topics: Public Relations, Featured, Social Media

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