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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Julie Miller

Yulia Dianova

Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She primarily works in the technology and education sectors and specializes in digital marketing and communications. She has earned her Content Marketing certification from Hubspot. Julie has worked for Axia Public Relations since November 2015.




Recent Posts:

3 PR lessons you can learn from Disney and Universal

It’s been quite a busy summer for Disney. With a fair share of controversy, it’s safe to say Disney’s public relations team has been working hard all summer long. If you’re not familiar with the headlines, here’s what’s been going on at Disney in 2017 and three PR lessons you can learn from Mickey and crew, along with their competitor.


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Topics: public relations, crisis communications

Think your audience isn’t on social media?

Why your company should definitely have a presence on social media 

Everyone’s talking about using social media in their marketing mix. If your company isn’t there yet, it may be because you think your target audience doesn’t use social media. If your customers aren’t what you envision as typical social media users, is it worth your time to have a presence there? Yes, it is. Here’s why …


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Topics: public relations, shared media

Ready for inbound marketing? Make sure you do these 5 things

Television commercials and radio ads are interruption-based marketing tactics. While these tactics may have a time and place, online data has made it easier to do more tailored and cost-effective marketing through inbound marketing.

Inbound marketing is education-based and focuses on creating and distributing valuable, relevant and consistent content in order to attract and retain a clearly defined audience.


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Topics: public relations, inbound marketing

Capturing leads at events

2 ways to gain customers through company events

Events provide great exposure for your company. They offer the ultimate opportunity for your company to be a thought-leader on a certain topic. They also provide a platform for your company’s representatives to network with key prospects. Another benefit of events, perhaps the least obvious, is the opportunity they provide to generate leads. Here’s how to give your events some longevity by incorporating lead generation into your plan.


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Topics: public relations, events, trade shows

Who has time to read blogs anyway?

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and how blogging can attract customers for more.

 

Why blogging is worth it for your company

Creating blog content takes time. First, you must create a plan for content. Then, you have to research and write the content. After that, you need to research or create images to accompany your content. Finally, you should promote the content via social media. When thinking about all of the steps needed for great blog content, it may be tempting to put your blog on the back burner. After all, your prospective readers are likely as busy as you are. So if you’re questioning who has time to read blogs, consider the power of SEO and people who are searching for content from trusted experts.


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Topics: public relations, content management, blog

Ready to rock social media in 2017?

4 reasons a PR partner may be good for you

In the world of social media in 2017, you have to be all in. Effective social media includes a robust content strategy, a regular drumbeat of content and conversation and ongoing conversation monitoring. It can be a full-time job for someone at a small company. At a large corporation, it can require a whole team of professionals.


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Topics: public relations, shared media

3 ways financial services companies can benefit from PR

Use PR to connect with customers and grow your company

Having a solid public relations strategy in place can help take a financial services firm to the next level by building trust, while educating and connecting with audiences. Here’s how to use PR to benefit your financial services company.


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Topics: public relations, financial services

What's the worst that can happen without media training?


Media training can be as involved as a daylong session with public relations professionals including everything from mock interviews to critiques. This is ideal for someone who has little to no experience speaking with the media. But media training can also be as simple as a quick meeting or call with the public relations team to discuss interview purpose as well as anticipated questions and responses.


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Topics: public relations, spokesperson training

Talking the talk: 3 reasons why media interviews are essential

Learn why news releases aren’t enough to truly engage with the media


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Topics: public relations, media

3 effective ways to use social media for thought leadership

Social media provides many opportunities for thought leadership, but just logging in and posting a tweet every now and then is not enough. To be effective, you have to be committed. That means showing up and scanning, contributing and networking. Here are three tips to get you started.


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Topics: public relations, thought leadership, shared media

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