The Public Relations Blog

Julie Miller

Julie Miller Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She primarily works in the technology and education sectors and specializes in digital marketing and communications. She has earned her Content Marketing certification from Hubspot. Julie has worked for Axia Public Relations since November 2015. Read Julie's recent blog posts below.

Recent Posts:

What's the worst that can happen without media training?

4 scenarios you might expect if your spokesperson lacks professional media coaching

Media training can be as involved as a daylong session with public relations professionals including everything from mock interviews to critiques. This is ideal for someone who has little to no experience speaking with the media. But media training can also be as simple as a quick meeting or call with the public relations team to discuss interview purpose as well as anticipated questions and responses.

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Topics: Public Relations, Featured, Spokesperson Training

Talking the talk: 3 reasons why media interviews are essential

Learn why news releases aren’t enough to truly engage with the media

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Topics: Public Relations, Featured, Media

3 effective ways to use social media for thought leadership

Social media provides many opportunities for thought leadership, but just logging in and posting a tweet every now and then is not enough. To be effective, you have to be committed. That means showing up and scanning, contributing and networking. Here are three tips to get you started.

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Topics: Public Relations, Featured, Social Media, Thought Leadership

4 ways to position yourself as a thought leader

It’s all about content, engagement and PR

Becoming a thought leader in a specific industry requires strategic actions to get your voice/contributions out into the public. Whether you want your connections on LinkedIn to turn to you for expertise or you want the industry at large to be wowed by your work, there are plenty of ways to position yourself as an industry thought leader.

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Topics: Public Relations, Featured, Thought Leadership

Financial services companies: Stepping up your PR game

4 ways you can build your brand and attract new customers

Money is a sensitive but critical topic to most people. In order to build strong brands, businesses in the financial services industry must earn trust from their prospective customers. Below are four ways financial services companies can establish trusting relationships with their target audience and grow their businesses.

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Topics: Public Relations, Featured, Financial Services

How to keep your brand in front of prospects throughout the buying cycle

Consider each phase of the buying cycle when planning your marketing and sales strategies.

From generating awareness of your brand to earning repeat purchases of your company’s product or services, it’s easier than ever to keep your brand front and center throughout the buying cycle. Here are some ways to ensure your brand stays at the forefront for prospects through every phase of the buying cycle.

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Topics: Public Relations, Featured, Social Media

Generating and nurturing good leads

3 tips to help you grow your business

Whether your business is a retailer or strictly B2B, generating good leads can help your company reach its goals by providing a way to engage and interact with prospective customers in the future. Using web strategies, generating leads is now easier than ever. Here are some tips to help in your lead-generation efforts.

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Topics: Public Relations, Featured

What’s the difference between PR and advertising?

3 key ways public relations and advertising differ in their benefits to a business

Those who aren’t working in public relations or advertising may not be familiar with what sets the two fields apart. While both are meant to help brands thrive, each has different roles. PR, achieved largely through earned media, helps build a brand by offering a level of authenticity that paid media advertisements cannot provide. Advertising helps support the brand by reiterating messages and graphics that help the public recognize the brand and its benefits.

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Topics: Public Relations, Featured, Investment

Use a PR agency to help your company win awards

Simplify the award submission process and reap the benefits of winning with PR

Awards can provide many benefits. They can distinguish your company in a specific market or help your business showcase unique approaches or attributes. They can also help attract top talent and improve morale among staff. The moment of receiving an award is great, but the real benefit of an award happens all year, when you have the bragging rights to your honor.

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Topics: Public Relations, Featured, Awards

Speaking engagements: Good for your brand, good for you

5 ways you and your company benefit from public speaking

Speaking engagements – whether through a webinar or industry conference – come with many professional benefits. Sure, they take time to coordinate, plan and prepare, but the recognition and connections are worth it. Here are some specific benefits to speaking in public.

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Topics: Public Relations, Featured, Spokesperson Training, Speaking

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