The Public Relations Blog

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
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Recent Posts:

The (not so) hidden value of strategic communications

In the world of art, every picture tells a story. In the world of business, every company has a story to tell. Successful companies know how to distill their narratives into compelling, brand-defining messages as artfully as a master storyteller.

In the crowded marketplace, companies that enlist the help of PR pros to strategically craft their messages increase their chances of standing out among competitors. But it’s not enough to print these key messages on marketing materials and publish them on web sites.

 

 

 

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Topics: Public Relations, Featured, Franchisors

Strong digital strategies net customers, profits

Strong digital strategies net customers, profits

Meeting and exceeding your customers’ digital expectations is crucial to the future and success of your business. Metadescription tags are your final lifeline in your efforts to attract users to your website. The best creative in the world won’t get you anywhere if you don’t have the right strategy supporting it.

 

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Topics: Public Relations, Featured, Reputation Management, ReviewMaxer, Newsletter, Online Reputation Management

10 ways your company can handle the media

What to do when the media calls

Too often, companies discount the value of media coverage. Some get anxious about it while others are just too busy, but most simply don’t know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage valuable opportunities for media coverage.

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Topics: Public Relations, Featured, MediaMaster

How to master a print interview

Getting your message across in a magazine, newspaper or website is important for your brand

Print interviews offer opportunities for more details and depth than other media offer. Below are a few “inside tips” that we give our clients to help them ensure a successful print news interview.

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Topics: Public Relations, Featured

Be Legendary

You earn your customers’ loyalty through the experiences you offer them. Make sure your company image and your hard-earned ideas and successes aren’t up for grabs. Take a load off and tell us about your best Stones or Deadhead experiences – you can get back to work later.

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Topics: Axia Impact Blog, Newsletter

Mastering radio interviews

How to ensure you have a successful radio news interview

Some people refer to the radio as the “theater of the mind.” It is very important to get your message across with enthusiasm in order to excite the imagination and capture the mindshare of your audience. Here are some “inside tips” that we give our clients to help them master their radio interviews:

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Topics: Public Relations, Featured, MediaMaster

Mastering a TV interview

Tips for pulling off a great television news interview

During a TV news interview, the audience can see and hear you, which presents a unique set of challenges. Preparing for how the viewer will see you helps ensure that your audience hears your message clearly. Here are a several “inside tips” that we give our clients to help them master their television interviews:  

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Topics: Public Relations, Featured, MediaMaster

Hospitality, profits hand-in-hand at the top of successful businesses’ lists

Taking special care of employees and customers isn’t just for hotels and restaurants; successful companies everywhere are incorporating hospitality into their business strategies. Plan for profit and set goals so you can work toward them. Make sure your PR agency has a true understanding of your business and asks all the right questions.

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Topics: Axia Impact Blog

Feelings of your employees, customers key to success

If you’re looking for more success for your business, your corporate culture may be the perfect place to start. Southwest Airlines sets the perfect example for how great customer service can insulate your business against bad news. If your business is stuck in neutral, call in the pros to kick it into overdrive.

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Topics: Axia Impact Blog

Learn what consumers want directly from the source

Science now allows you to really get into your customers’ heads to see what reaches them. In order to give your customers the best possible experience, you need to know what every step of the customer journey looks like. Take care of your customers because without them, you wouldn’t have a business.

 

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Topics: Axia Impact Blog, Inbound Marketing, Newsletter

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