The Public Relations Blog

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations

A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

August 2022 – Increasing Evangelists with the Next Generation

Corporate communications foster the next generation with relevant and impactful messaging. Let’s look at trends from household brands like KFC and Amazon that make those memorable brand moments the audience truly never forgets.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

July 2022 – Unconventional is Becoming Conventional in PR

Public relations teams are stretching the bounds and challenging the status quo to reach audiences with memorable brand moments they’ll never forget. From shared marketing with insanely popular pairings to new concepts like sonic branding, we’ll look at the latest strategies shaping the future of PR.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy

Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways. We’ll show you some of the tools you can start using now to upgrade your own PR strategy moving forward.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2022 – Use Data Decisions for Your PR

Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

March 2022 – Harnessing Change

Major companies like Facebook, now Meta, are completely rewriting their own stories overnight. Rebranding takes mountains of preparation, but “reculturing” is an entirely visceral journey to the core of who you are and why you do what you do as a company. Today, we’ll look at complete paradigm shifts in marketing leadership to help you stay one step ahead.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2022 – Monumental Digital Marketing Changes Impacting Your Organization

Brands must break the mold in order to reach today’s users where they’re at, which is increasingly in the digital space. Leading technology firms like Facebook have invested huge amounts in revolutionizing the digital experience, providing more opportunities to get your message straight into the *virtual* hands of your users. We’ll show you how the landscape is changing and give you tactics to stay ahead of the curve.

It often makes sense to hire outside experts. In fact, billionaire tech entrepreneur Bill Gates says, "Do what you do best and outsource the rest."

When it comes to outsourcing PR, nearly every major brand is smart enough to know the best professionals are often working in a company, community, and culture with other highly talented individuals. So here are the three ways you might decide to outsource your public relations strategy, programs, and measurement.