Our PR agency bills based on value and scope. We don’t recommend billing or paying by the word or by the hour.
Many professional services firms – including some great law firms, accounting firms, engineering firms, architecture firms, and public relations firms – bill hourly. Our firm is somewhat of an anomaly, as we don’t bill hourly.
In fact, with all due respect to our professional service colleagues who do, we have personal and corporate ethical issues with hourly billing. And we are not alone in this opinion. While you might not share our belief, we’ll explain in this blog post our ethical concerns, why brevity is key, and why results ultimately matter more.Read More