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The Public Relations Blog

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Jason Mudd

Jason Mudd

Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.


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Recent Posts:

Proactive PR Produces Better Results

  1. 5 Things AT&T Should Have Done After Nationwide Outage
  2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
  3. 60-Second Close: Proactive PR is a Must

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Topics: crisis communications, 60-Second Impact, artificial intelligence

Putting the Relationships Back in Public Relations

  1. DMs: the New Promised Land for PR Pros
  2. PR Ethics In an Age of Weight Loss Drug Pushing
  3. 60-Second Close: Putting the Relationships Back in Public Relations

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Topics: shared media, social media, 60-Second Impact

Playing the PR Game to Win: The Value of Smart PR

    1. 2023’s Biggest Moments in PR
    2. Public companies face stricter rules with ESG reporting.
    3. 60-Second Close: The Value of Smart PR

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Topics: PR tips, 60-Second Impact

PR Pivot: How PR Pros Keep on Their Toes

  1. PRSA Unveils New Guidelines for Ethical AI Use in PR
  2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
  3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce


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Topics: crisis communications, 60-Second Impact

3 ways PR firms quote pricing dishonestly

Buyers beware! Another lesson on why hourly billing might be unethical.

 

Common pricing tactics other public relations firms employ are highly concerning. And based on what some of our newer clients are telling us, it seems to be a more common occurrence. 


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Topics: PR tips

Panic to Positivity: The Challenges of Crisis Communication

  1. Delta and United Airlines Facing Different PR Hurdles
  2. Responding to Crises: Lessons Learned from Harvard and PRSA
  3. 60-Second Close: Response is Everything


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Topics: crisis communications, 60-Second Impact

The Great Media Shift

  1. Audiences Turning to Other Content During Height of Writers’ Strike
  2. Snapchat is Less Like Social Media and More like a Phone
  3. 60-Second Close: Public Relations is Driven By Personal Connections and Trust

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Topics: media, shared media, social media, 60-Second Impact

The Value of Understanding Your Audience

  1. Heinz Takes Aim at "Stupid Spicy" with Hilarious New Campaign
  2. Home Depot and Behr Team Up with Big Data Push 
  3. 60-Second Close: The Value of Knowing Your Audience

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Topics: measurement, 60-Second Impact

Brand Distinction Vs. Collaboration

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success. 


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Topics: online public relations, branding, 60-Second Impact

How might Apple's Vision Pro change PR?

The introduction of VR/AR devices could be a turning point for PR professionals.

 

Apple has revolutionized personal computing technology over its 42-year history by transforming the daily lives of individuals and companies. The new Apple Vision Pro may be the next innovation to add to Apple’s already impressive resume. 

 

So, what is the Vision Pro, and why is it better than other virtual and augmented reality (VR/AR) devices? Can it be a beneficial tool in the hands of PR professionals? To understand the potential of this new device, we must know what sets Vision Pro apart and how it can improve the productivity and outreach of PR professionals.


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Topics: digital PR, PR tips, technology

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