The Public Relations Blog

Establish your social media presence through Instagram Reels with these easy tips.

Instagram Reels have taken over Instagram. Using features similar to the popular app TikTok, Reels allow users of the platform to see clips of short video content based on their interests. This allows companies to create meaningful content to maximize engagement through Reels. The following are some ideas for Instagram Reels that you can start creating immediately: 

6 key tips for maximizing your company’s use of Instagram Reels

Instagram Reels are a key component to maximizing audience engagement and reach on Instagram. However, you need to create the right video content for these Reels to be successful. To ensure that your content is reaching its full potential, follow these six tips:

The step-by-step guide to creating Instagram Reels for your company

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.

How to determine the best lighting, backgrounds, and angles for a videocast recording

Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

A quick guide to managing page roles when someone leaves the company

It’s important to realize that whoever has access to your company’s social media accounts will most likely not remain in that position their entire career. When they get promoted or leave the company, it’s important to manage their page roles and access to your company’s accounts. 

As a best practice, you want to remove them from the page yourself. Avoid letting the employee remove themselves from the account. If they do so and no one else has access to the account or another employee’s level of access won’t let them change anything, you’ve caused yourself a big headache.

Here are some tips for managing The Grinch's public relations.

1. Build a strong brand identity
   The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand. This can be achieved through consistent messaging and visuals, such as using the same font and colors across all Grinch materials.
   
   

Learn how search engines rank content, and how to use it to your benefit. 

Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search. 

Content is ranked in three different stages:

A quick guide to adding your social media agency and team members to your company's TikTok account

Being able to easily share access to your company’s TikTok account can help a social media manager create and publish content for your company, which will ultimately increase your visibility and brand awareness. 

Currently, the only way to give people access to your account is by sharing your username and password. We suggest that you use a password manager to help minimize risk when sharing usernames and passwords. While this is subject to change, it’s the only way to give someone else access to your TikTok account for the time being. With that being said, there are a few ways to monitor those who have access to the account. 

Younger audiences are using the social media platform for casual searches, Google reports.

TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? 

The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. But how far has its popularity gone? 

While TikTok isn’t an actual search engine, some people in the younger generation see it as one.

A quick guide to adding your social media agency and/or team members to your company's Facebook account

Contrary to popular perception, your company's Facebook page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team via their personal Facebook account profile.