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The Public Relations Blog

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Axia Public Relations




Recent Posts:

How McDonald’s is using the Grimace shake TikTok trend to maximize the product’s visibility

The purple milkshake, and now infamous social media trend, could help boost McDonald’s brand presence.

 

McDonald’s has an army of social media professionals at the social media agency of record at its corporate headquarters — a team constantly monitoring the trend. This team has noticed the mountain of social media videos stacking up with users trying the fast food chain’s new Grimace shake, wishing the character the shake’s named after a happy birthday, then shortly after pretending to die from it.

 

Videos following this trend have amassed 1.1 billion views and counting on TikTok, placing McDonald’s name in the spotlight and sending customers to try the shake — and the trend — for themselves.


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Topics: shared media, social media

Top PR Pros Share Their Tips for Earning U.S. Media Coverage

We asked some of the nation’s most successful media relations practitioners to share their best practices.

 

Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before. While the best PR pros are still getting ink for their employers and clients, it’s always helpful to uplevel your game.


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Topics: media relations, earned media, news media

World Communications Forum names Jason Mudd "North America's Best PR Leader"

DAVOS, Switzerland – The World Communications Forum Association named Axia Public Relations CEO Jason Mudd as "North America's Best PR Leader.

 

The WCFA recognized the most outstanding communications experts in the world in six categories – the world’s key geographic market regions: Africa, Asia-Pacific, Europe, the Middle East, North America and South America.


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Topics: agency news

How to improve your company’s SEO and online reputation with Yahoo Local

Optimize your business listing on Yahoo Local reviews

 

Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

 

With Yahoo Local, you can add basic company information – like name, website, contact number, address, and other details – to guide consumers looking for places and items online for your business. It is a great supplement to increase your brand awareness and optimize its visibility online.


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Topics: reputation management, online reputation management

Platform-native posts: What do social media managers need to know?

Learn how to reach your target audience on socials.

 

When posting to your company’s social media pages, it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why?

 

Not every audience is the same. For example, the audience you speak to on Instagram is drastically different from the audience you speak to on Twitter. From age and demographic difference to content format, there are hundreds of factors that differ your viewers. These audiences are receptive to different voices and tones, so it is important to understand what to post and where to post it. 


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Topics: shared media, social media

PR is More Than Media Coverage: 10 PR Strategies Your Organization May Be Overlooking

10 additional PR strategies and tactics you should add to your PR program

 

When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like.

 

Modern PR practitioners use various tools, such as social media, and have many strategies to help spread a company's story worldwide. The rise of effective data gathering has helped PR pros refine ideas in a way that never would've been possible a few decades ago. While media coverage is still part of PR, it's no longer what defines it.


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Topics: PR tips, shared media, earned media, owned media

7 public relations tips that could help Michael Scott from ‘The Office’ improve his company’s reputation

Companies should utilize these PR tips to ensure their brand shines in the public eye

 

As the regional manager of the Scranton branch of the fictional paper company Dunder Mifflin in the TV series “The Office,” Michael Scott could use strategic recommendations to improve his company’s image and reputation using public relations. Here are a few ways Michael Scott could use improve his PR to better his company’s reputation.


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Topics: PR tips

5 PR lessons learned from the TV series ‘Yellowstone’

The TV series "Yellowstone" offers several valuable lessons for public relations professionals, including the importance of effective crisis communication and reputation management. Here are five of the key takeaways:


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Topics: PR tips

How will hiring a public relations agency affect your company internally? A lesson from ‘The Office’

What would happen if corporate hired a PR firm for the Scranton branch in the TV series ‘The Office’?

 

In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.

 

For one, the PR agency would likely work to improve the image of the Scranton branch and Dunder Mifflin as a whole. This could involve creating and promoting positive stories about the branch and its employees, as well as managing any negative publicity that may arise.


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Topics: PR tips

What will employees think if your company hires a PR agency?

What might’ve happened in the TV series ‘The Office’ Dunder Mifflin hired a PR agency for the Scranton branch?

 

Hiring a public relations agency for your company can be a substantial change, especially for employees. Such a change can bring about uncertainty along with positive results. This imaginary scene from the TV series “The Office” illustrates what employees in a company like your own might think if you hire a PR firm.


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Topics: PR tips

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