who we are
what we do
Template: Target audiences analysis for communication strategy
The 3 biggest PR measurement mistakes
9 ways to amplify your earned media coverage
6 ways to engage journalists on social media
10 tips for pitching major media outlets
6 tips for writing a great headline
When it comes to media pitches, which is better: A long subject line or a short one?
Why you should call reporters before sending a news release
Prepare your company for a crisis today
3 reasons why a social media plan is necessary
Why your company needs inbound marketing web design
Understanding PR outputs, outtakes, outcomes, and impacts
Understanding PR inputs and activities
15 insider tips for earning media coverage for your company
Add Google Pixel Retargeting to your website
The 2%: You’re talking to yourself and why no one likes your social media posts
3 tips to improve your content marketing
Earning media coverage without news releases
2 approaches to make sure your communication is bias-free and ethical
Why billing by the hour (and by the word) might be unethical
7 components of an effective news release
Use Google to verify a PR firm’s capabilities
Overcoming 3 common PR measurement objections
2 reasons you should use both traditional media and social media to attract leads
What’s the difference between crisis communications, reputation management, and review management?
Are media kits dead?
Is blockchain for public relations?
How to use Facebook pixel
Use PR and earned media coverage to announce employment opportunities and recruit candidates
3 mistakes Starbucks made in handling its crisis in Philadelphia
How to use data for real PR results
Is your company measuring social media all wrong?
What’s the difference between measurement and evaluation?
3 reasons you should always have a trained media spokesperson available
How transparency in corporate communication earns social media kudos
Top 6 questions public relations students ask us about the PR industry
Why you should stop using AVEs to measure media coverage
What’s the difference between earned media, shared media and owned media?
Facebook doesn’t have a PR problem
3 tips for maximizing shared social media
How can your company keep its blog full of fresh content?
What the PESO model got wrong
March Madness isn’t exclusively about hoops
The top tweets of all time and what your company can learn from them
How is PR like a banana?
Killing 3 negative myths about PR
Why isn’t my company listed on Wikipedia?
PR success takes time
4 reasons why marketing departments HATE media pitching
How to get your company on Wikipedia
3 differences between marketing and public relations
What’s the difference between impressions and engagements?
Are you using your press release distribution service correctly?
When to discuss measurement with your PR firm
Strategies for standout social media
Worried about your content game?
Is your announcement newsworthy?
How to win in the game of media relations
How does your PR firm generate earned news media coverage for companies?
Don’t take it personally when your news interview gets bumped
3 tips for promoting infographics on social media
4 factors to consider when launching a PR campaign for your product
3 ways to build trust with news contacts
How, why and when you should use a press release distribution service
Is your company’s PR ready for a cyberattack?
The pros and cons of using a press release distribution service
Investing in social media: How much should you spend?
3 tips to embrace your news story when it includes a competitor
2 ways to get the best inside news first
5 PR tips for technology B2B companies
‘This Is Us’ fire creates social media storm and PR crisis for Crock-Pot
How Tom Brady’s thumb strategically directed PR
The do’s and don’ts of contacting journalists
What is your Wall Street Journal headline?
3 ways to create media pitches that get results
3 critical aspects of public relations your brand won’t survive without
7 ways HubSpot makes blogging easier to manage
14 ways to save money with a PR firm
Should you schedule your social media content?
3 things you should know about inbound marketing
3 reasons news releases should be a part of your content marketing campaign
How Amazon lost and Rhino Security Labs won the media with Amazon Key
4 brands that rock on social media and what you can learn from them
3 steps to rock your interview on Facebook Live
5 metrics you should measure in PR
4 reasons Facebook Live is an effective way to build media relations
Data analytics for public relations
3 golden rules of PR ethics in 2018
3 reasons to participate in interviews with smaller media outlets
Be a S.M.A.R.T. communications pro
5 ways to manage your expectations for PR results
Why you need to spend time and money upfront to measure public relations properly
What mediums do PR pros use to communicate to audiences?
Who are my public relations account contacts?
Why Twitter may be the best bet for your next media pitch
3 ways to prepare a news release for a trade show
What you need to know about media-monitoring platforms
7 biggest mistakes companies make with social media
Can a PR firm guarantee sales?
Top 5 avoidable PR goofs of 2017
4 signs that you’re overposting on social media
Promote your brand on Facebook Live
5 tips for getting your entire team on message
3 ways to engage influential columnists
Forget the media kit; think robust newsroom
3 tips to rectify missed media opportunities
Forbes Agency Council: Should you become a member?
Do you know the difference between PR and marketing?
Hire a PR firm with experience in your industry
3 key ways to use social media for crisis communications
Students today, leaders tomorrow; Axia talks PR at UNF
5 media-pitching rules for 2018
How long will it take for public relations to work?
3 ways to step up your SEO game
6 tips for PR students to achieve success
Beautiful blogging: 5 ways to build a more engaging blog
3 steps to determine the value of your social media following
4 steps to ensure you hire the right PR solution for your company
Understanding the scope of PR
‘National Publicist Day’: How Ivy Lee wrote the first press release
Media coverage: Securing one for the wall
4 steps to maximize your social media strategy
3 tips to turn customers into promoters
For optimal Facebook engagement, choose quality posts over a quantity of posts
Achieve maximum productivity: How the Ivy Lee Method can work for your company
Insta-success: 3 tips to ensure high performance on Instagram
Never lie to a news reporter
Be prepared when you hire a PR firm
Making the content connection: 3 tips for attracting customers using content
What to do when a journalist isn’t publishing your story
4 things to consider when you hire a PR firm
Improve your BBB rating with these 4 easy tips
How to measure public relations
4 tips to navigate the nontraditional media
4 reasons PR firms and ad agencies should be separate
5 misconceptions about PR
Don’t let your superstar company speaker go unnoticed; promote today!
4 golden rules for working with bloggers
Think carefully before choosing a media monitoring company
How to collect five-star customer reviews for your company
7 deadly sins of your Instagram strategy
3 reasons your company is hiring a PR firm too soon
3 steps to becoming a successful contributing editor
Which is the best day to send out a news release?
3 crucial differences between a news story and a feature story that will make you a better writer
The lure of fake news images
5 ways to improve your PR pitch and build better media relationships
HubSpot: A social media publishing gem
Press releases going nowhere? 5 tips for getting more media coverage
3 ways to boost your Instagram presence
Traditional PR doesn’t work anymore
Hurricane Harvey and social media: 6 takeaways for businesses preparing for Irma
Need more media coverage? Here’s how to make journalists happy
What’s the difference between an op-ed and a letter to the editor?
Which press release distribution service should you use?
5 reasons you aren’t getting social media engagement
5 proven ways to earn coverage for your clients
Are you doing social media wrong?
Which is right for your company: Inbound marketing or inbound public relations?
Anonymous apps like Sarahah suck
Do you need to partner with an agency or hire an internal inbound marketer?
Why your marketing department needs inbound PR now!
3 reasons your company will flourish with a blog
Infographic: How to find awesome content topics
Why won’t the news media cover your business award?
3 tips for using the phrase “off the record”
16 ways to promote your Inc. 5000 honor
5 ways to tell if your company needs social media help
4 tips for B2B social media growth
How important is your LinkedIn profile photo?
3 secrets to getting more Facebook page likes
4 ideas for repurposing content
Ask the Twitter expert
3 ways you can prepare for a public relations crisis
15 mistakes companies make when hiring a PR firm
Understanding designated market area (DMA) and how it impacts your company
3 questions to determine if your company is a fit for inbound marketing
3 lessons your company can learn from the Aflac crisis
HBR: 80% of CEOs are dissatisfied with their chief marketing officer
Got content? 8 tips for republishing it
5 Facebook HACKS: Get more convertible likes for your company’s Facebook page
5 tips to make your company stand out on social media
5 critical questions to ask if your company doesn’t have enough following on Facebook
Inbound marketing: Use blogging to attract customers
Infographic: How to find awesome content topics
How to create effective content
4 ways to maintain media relations momentum during the holiday season
3 PR lessons you can learn from Disney and Universal
What’s the difference between having a PR department and hiring a PR firm?
5 practical steps to get media coverage at trade shows
Validity of social media: Communications in crisis
So you want coverage on your product?
6 steps to creating an effective communication plan
Are you writing for the newsroom and living room or your boardroom?
More than words: Why you need a content management strategy
McDonald’s is using Snapchat to hire 250,000 employees
When is the best time to post on social media?
6 areas to measure in your content marketing
How to promote your content
Got a brick-and-mortar business? Use public relations to bring more customers to your door
3 public relations programs that may change the way you do business forever
How undercover is Undercover Boss?
Hack: Get more likes for your company's Facebook page
How your company can make the most of Yelp
3 ways to generate authentic feedback online
Do you need media coaching?
What is brand journalism and is it right for your company?
Become a pillar in your industry with the right supporting statements
3 residual benefits of PR
How to appear on Undercover Boss
7 tips for developing your key messages
Why most trade show exhibits fail
If you were a journalist, what questions would you ask your company?
Media samples: Do they increase your chances of earning media coverage?
Does your company have a brand ambassador program?
5 reasons why DIY public relations is a mistake
How to develop a successful social media strategy
How citizen journalism impacts PR
Authentic PR: Giving it a human touch
5 ways PR can generate buzz for your business
Media relations 101: Do not touch!
Why should my company care about blogging?
How companies with multiple locations can better manage media inquiries
Is your company’s FAQ page effective in driving your sales?
3 critical components to becoming a thought-leader in your industry
3 critical steps for successful collaboration with a thought-leader
5 ways we help you earn media coverage
4 important don’ts for PR professionals
4 critical things you should know about measuring your success before you blame your PR firm
Key messages: What they are and why you need them
What President Trump is doing wrong with media relations
Why is copy editing important to PR?
5 tips to improve your media-pitching emails
The secret formula for better email pitching
Think your audience isn’t on social media?
8 elements for successful content marketing
Mishandling the media
What you need to know before your company goes Live on Facebook
It’s OK to use your notes at your public speaking event
3 best practices for engaging in media interviews
How long until you start seeing results from PR?
3 ways your company can take advantage of the Year of the Rooster
5 tools to make the most of your social media posts
6 proven steps to rock your speaking engagements
6 steps to ensure professional emails
5 ways to build loyal relationships with your customers
PR case study: The XFL
4 important tips on managing social media for multiple locations
4 common blogging mistakes
Ready for inbound marketing? Make sure you do these 5 things
Capturing leads at events
And the winner is … PR
Who has time to read blogs anyway?
Take control of your blog content with an editorial calendar template
5 steps to help you monitor your company’s online reputation
Does your company has an online reputation problem or an online review problem?
How Chuck E. Cheese’s PR outsmarted McDonald’s
What is Growth-Driven Design and why should you care?
It’s awards season. Was your company nominated?
What President Trump is doing right in media relations and what your company can learn from it
Why your CEO should embrace social media
PR and the service level agreement
5 things you can learn from the Oscars about public relations
3 ways to spot fake news
Fast-food giant Wendy’s takes on Twitter bully
How to find a PR firm that excels in online reputation management
4 lessons from the Super Bowl you can use for your company
As Google shifts toward no action, negative online reputations are harder to repair
3 ways to know you can trust your social media news source
Crisis communication: How to mitigate fake news
How PR pros can combat the fake news epidemic
3 steps you can take to adjust your corporate PR strategy to local trends
3 practical steps to create a unified culture in a company with multiple offices
Is your company the first name people think of in your industry?
Ready to rock social media in 2017?
5 things Martin Luther King, Jr. taught us about PR
4 ways to use PR when expanding your business to multiple locations
3 ways financial services companies can benefit from PR
Should PR professionals write your company’s Wikipedia pages?
How to improve your company’s Glassdoor reviews
4 benefits a terrific spokesperson offers your company
Why online reviews are the best SEO opportunity
Is social media more influential than the news media?
Your company spokesperson messed up. Now what?
The ultimate guide to finding the right spokesperson
Use PR to create content that moves customers to action
Does my company need to blog?
4 tips to perfecting presentations
Top 5 avoidable PR goofs of 2016
5 ways to get media coverage for your company when you have no news
PR season for tax season is now
What's the worst that can happen without media training?
6 reasons great brands don’t advertise
4 fundamental ethical requirements your spokesperson can’t ignore
Do your spokesperson and your CEO have to be the same person?
Look beyond your corporate headquarters to see real opportunities for your company
5 key attributes to look for when hiring a temporary spokesperson
4 proven ways working with influencers will strengthen your leadership status
Is your company ready for a website crisis?
How to retain and delight your customers
Talking the talk: 3 reasons why media interviews are essential
Are Black Friday campers just a PR stunt?
3 factors executives should consider before making political statements about Trump (or anyone else)
Webinars, white papers and websites, oh my!
How to recover from a spokesperson mistake
Pitch perfect: Fall in love with your pitch
How to convince your CEO that media coaching is valuable
5 practical tips for brands working with influencers
4 reasons press conferences are overrated
5 ethical rules your influencer marketing campaign cannot do without
Should you hire a spokesperson or a spokesmodel?
How to tell your story like IKEA
Starbucks heads into the holidays with a steaming cup of crisis
So you received great media coverage. Now what?
6 reasons why your media coverage expectations are unreasonable
4 ways to identify thought leaders in your niche
Are your inbound marketing practices ethical?
Use the power of PR like Tesla does
Learn how to become an influencer in your industry
Are your PR and sales teams fighting again? Learn why and how you can put a stop to it
Crisis management: Learn from Wells Fargo’s mistakes
3 effective ways to use social media for thought leadership
Build relationships in your industry to construct your success
4 ways to position yourself as a thought leader
The top 5 mistakes executives make in business
Why isn’t your company winning awards?
How to create business relationships online
Messaging platforms: What they are and how to create one
What is MediaSignal?
6 unbelievable tricks to measure your PR campaign results
Top 5 ethical concerns in measuring PR efforts
How do you measure PR?
When PR belongs in the C-suite
3 ways buyer personas are essential for PR
Why measure PR efforts?
3 ways to keep customers happy
4 things the media wish companies knew about pitching
Do you know the top 5 rules for how to talk with customers?
Use public speaking to build your brand, credibility and sales
The true value of earned media and PR
Financial services companies: Stepping up your PR game
What is an impression and can it help your company?
How to write a press release headline
6 steps to putting a face on your brand
4 ways the sales funnel has changed
5 ways speaking engagements can grow your business
5 ways to market your business on Yelp
4 outdated PR tactics you should stop using immediately
6 tips for practicing ethical inbound marketing
How to make the most of speaking engagements
4 critical inbound marketing metrics
The do’s and don’ts of following up with journalists
Issuing company statements versus giving media interviews
How to keep your brand in front of prospects throughout the buying cycle
Generating and nurturing good leads
What’s the difference between PR and advertising?
4 ways blogging can improve your PR efforts
How to optimize your website with PR
How to prepare for and efficiently handle a crisis
Social media and employment practices are changing
5 reasons why blogging is so important
Turning an opportunity into a customer
5 surefire content tips to boost your inbound marketing success
Learn the top 4 benefits of Facebook dark posts
Return on investment for beginners
5 ways to use corporate giving to strengthen your brand and improve your reputation
Public speaking opportunities = visibility + value
Brand journalism: Creating content that people want to read
3 principles to help you build a data-driven communications culture
5 ways earning an award benefits your company
How much do billion-dollar corporations spend on PR?
Use a PR agency to help your company win awards
Speaking engagements: Good for your brand, good for you
What is internal public relations?
Calming your nerves before public speaking
Why do most of your press releases fail?
How PR professionals use video effectively at every stage of the sales cycle
How general contractors and construction firms can benefit from PR
7 ways to build credibility using public relations
How many public speaking engagements has your company done this year?
‘Pokemon Go’ brings excitement and business opportunities
Does your company need to be a household name to be successful?
What is smarketing?
Who will speak for your company?
A 5-step guide to how PR firms get media coverage
5 steps to winning awards for your company
What’s the difference between a strategy and a tactic?
How to grab a reporter’s attention in 10 seconds
5 not-so-secret tips for email pitches
How to write an effective PR plan
5 critical steps to repairing your reputation after a crisis
5 reasons you shouldn’t hire a college student to handle your company’s social media
Don’t separate ethics from reputation management
Pitching exclusives by the numbers
How does my company get nominated for an award?
What are the benefits of winning awards?
How organizations use Facebook’s Safety Check
Is there honesty in PR?
Improve a low ROI in 6 simple steps
What are press photos?
6 ways your company’s PR annoys journalists
6 tips for breaking into national media
What are successful, large corporations doing for crisis management?
5 ways to repurpose your press release
How the PESO model may change the way you think about PR
What percentage of your PR budget should you spend on proactive crisis management?
Why saying sorry during a PR crisis is not enough
Follow the rules when using digital images
Editorial calendars: A PR pro’s best friend
8 insider tips for online customer reviews
When is the best time to pitch a journalist?
Once-a-week social media posts: Should you even bother?
How to add multiple locations to your company's Facebook page
Defining a corporate crisis
10 rules for media pitching success
4 ways to improve your online rankings
Grow your customer base with thought leadership
5 tips for managing crises in the age of instant gratification
Should you ban social networks at your company?
Is brevity the soul of a public relations campaign?
How to pitch Wired magazine
How to keep a PR client for a lifetime
4 ways your company may be incorrectly handling online reviews
5 proven ways to generate story angles
Should you notify the public when your CEO is in poor health?
Dodging the bullet: Sidestepping a social media crisis
PR pros have a new way to connect with reporters
PR is a contact sport
Speed kills? Not when it comes to crisis communications
MasterCard and Apple: A priceless collaboration
How social media revenge tackled the NFL draft
How to ethically handle negative online reviews
What you need to know about ethics in media relations
Can you control when and if a news outlet will run a story?
5 secrets your social media agency doesn’t want you to know
How much do large, billion-dollar corporations invest in PR?
What do medium-sized companies spend on PR?
What do small businesses spend on PR?
How much does a PR firm cost?
Goals and objectives: Not interchangeable terminology
Bernie Sanders vs. Verizon’s CEO
5 rules to keep messaging on track
6 ways your company can replicate the Undercover Boss experience
4 ways to prepare for a corporate crisis in the digital age
Campaigns that work: The Monster-Free Mouths Movement
5 options for when you aren’t ready to talk to the media
4 steps to changing the public’s perception of your company
A word or two from Benjamin Franklin on reputation
How to get on Shark Tank
3 reasons why media relations really work
4 things you may be doing wrong in your online reputation management
What is the appropriate social media response during emergencies?
How to create news for your company, when there's nothing happening
3 reasons you should hire a PR firm
How frequently should our company post on Instagram?
7 tips for gaining more social media followers for your company
6 tips for using social media to promote customer reviews
Is your company ready for a social media campaign that goes viral?
What your company can learn from the ALS Ice Bucket Challenge
6 ways to find the right charity for your company to support
Chipotle crisis highlights necessity for reputation management
The ultimate guide to determining how often to post on Facebook
Top 5 media relations practices to attract more coverage
How does media relations work?
Does the press release belong in the modern PR toolkit?
What is Reputation Management?
5 ways to use social media to collect online customer reviews
7 steps to working effectively with your PR firm
What do PR firms do?
Using LinkedIn to expand your brand
Use media relations to elevate your company
PR: It isn’t just for crises anymore
4 reasons to manage social media in-house
Top 10 secrets to social media success
Using social media to get ahead of the competition
3 ways to use images to boost your business on social media
Advancing social media with clever content
Top 5 mistakes brands are making on Twitter
5 ways we managed social media for an Undercover Boss episode
Top 5 social media goofs of all time
3 ways to get upper management on board with social media
Social media strategy: Why you should hire an expert
Twitter frequency: It’s all about balance
Are advertorials unethical?
B2B marketing: Leveraging the power of LinkedIn
How to handle negative attention on social media
5 social media trends that can affect your business
Ingredients of a PR plan
Company executives need professional headshots
The 5 commercials that won Super Bowl 50
3 things that make a Super Bowl ad a touchdown
How to use PR to outsmart Super Bowl ads
Learning from the 3 best Super Bowl commercials ever
Super Bowl ads: Are they worth the investment?
4 factors to consider when choosing a public relations company
How to select a top public relations firm
What is a PR firm?
How to write content for each buyer persona in every stage of the buyer's journey
6 important trends in media relations
7 tactics for guerrilla campaigns
Use guerrilla marketing to increase your ROI
Key differences in pitching top business magazines
How to pitch Fortune magazine
How to pitch to Forbes
How to pitch Inc. Magazine
How to pitch Entrepreneur magazine
How to pitch Fast Company magazine
How to pitch Money magazine
How to pitch Harvard Business Review
6 social media mistakes to avoid to keep your audience engaged
Saturday Night Live: Going undercover
Are you prepared for a PR crisis?
Our CEO is stupid. How do we convince him to avoid the media?
Who writes your news releases?
5 common mistakes when contacting the media
5 things PR firms lie about
Is this thing on? Media relations and "Off the record"
How to get more traffic to your website using your content
4 things that we’re very excited about in January 2016
3 reasons why your B2B company shouldn’t ignore the power of Facebook
Why B2B companies should stop using Facebook in 2016
Gorillas in the midst of your marketing
You have a content marketing plan … now what?
What your company can learn from the Obama for America campaign
6 tips for using HARO to pitch your story
Dark Sites: Do we need them in this day of viral video and immediate social connection?
Twitter’s tip-over: Why eliminating ‘share counts’ may impact usage
The strategy of being remarkable
How to effectively communicate through a crisis
3 ways Google’s changes to Google+ will affect your PR plan
Back to school for crisis management
Dark sites: What are they?
How engineering firms can benefit from PR
Protecting your CEO’s reputation
What your company can learn from the media troubles of Ben Carson
How to promote your charitable giving
3 ways you can manage PR like McDonald’s
Reflecting on Paris: Social media best practices during tragedy
You’ve put your foot in your mouth. Now what?
How to stay ethical on social media
The power of a pitch
Reach the right audiences and win their loyalty
5 more ways to create blog post topics
5 ways to devise creative blog post topics
Crisis strategies for weather changes
How you can get your company on the list of Best Places to Work
5 steps to prevent a high-profile hospitalization from going public
How to build personal relationships with the media
What happens to a company if a key player is hospitalized?
The benefits of PR managing social media
How to generate positive online reviews
What does “off the record” really mean?
Why your company’s leaders need to book public speaking engagements
What to do after a crisis
How Firehouse Subs capitalized on bloggers and 6 ways you can, too
How to become a TED speaker
Is PR a low-ethics industry?
Maximize your social media efforts using PR and the right images
8 lessons learned from the mob mentality of social media
4 reasons why you should add videos to your blog
How to create a video summary
Concerned about media in the room? Get over it!
Make memories, make profits
How to contend with cavalier CEOs
How are you handling customer reviews?
4 more ways to save money with your PR firm
What PR can do for B2B tech companies
3 ways to increase engagement on your business’ LinkedIn page
Ethical integrity and the NFL
Hiring stunts rarely pay off
Get more from PR with one e-book
The (not so) hidden value of strategic communications
Strong digital strategies net customers, profits
How to respond to negative reviews on Yelp
Why your company should celebrate Ethics Awareness Month all year long
THINK before you speak
3 ways short blog and social media posts bring in customers
See the real value of PR with Axia’s PR PRoof system
Don’t let one negative comment on social media damage your brand
How to pitch to Businessweek magazine
Violence goes public
7 ways to win with your PR agency
Are you getting your share of earned media?
What you should know about the process of working with a PR firm
10 ways your company can handle the media
What can your company learn from these brands’ success stories?
10 tips for creating compelling content for social media
Health care and medical PR trends and opportunities
How to pull off the perfect random-act-of-kindness campaign
What PR pros can learn from the Donald
Top 5 rules for writing great blog posts
The amazing power of Pinterest
How to master a print interview
Use Twitter to build foundations for relationships with journalists
Your communications audit in 5 easy steps
When public relations meets politics
Turn words into dollars with a content management plan
Journalists’ use of social media evolves
2 daily PR habits that will secure your future
Are your target audiences getting your messages?
Best practices when working with spokesperson scandals
5 ways NOT to handle negative press
How to craft and leverage a great hashtag
Pros and cons of the 24-hour news cycle
Top 5 reasons people follow brands on Twitter
Use content to go from attraction to close faster
Using PR to top beauty, fashion and lifestyle polls
What PR firms want from junior employees
Mastering radio interviews
What is a communications audit?
How to produce information customers want to read
Mastering a TV interview
What is native advertising and why should PR care?
Professional services need PR, too
How to get awards and recognition for your company
Hospitality, profits hand-in-hand at the top of successful businesses’ lists
If your business is technology, consider PR
Top 5 mistakes in your press release
How awards and recognition can boost your business
Should you hire an employee or go with a PR firm?
How to set up a business account on Pinterest
How to create a successful Kickstarter campaign
How social media enhances content
How important is it to monitor Glassdoor?
The essentials of email in marketing
Post the right content on the right platform
My experience with HubSpot’s inbound certification
Who is Adam Lisagor and what can he do for your brand?
Easy instructions for adding administrators to a LinkedIn account
Don’t let a crisis be your company’s final destination
What do Kickstarter successes know that you don’t?
How architecture firms can benefit from PR
Firing your PR firm: How to move on after cutting ties
Firing your PR firm: When to cut the anchor loose
Negative information online a cause for worry
How consumer reviews impact your business
10 ways our most successful clients use social media
Feelings of your employees, customers key to success
Easy instructions for adding a Google+ Pages Manager
How to create a great Kickstarter PR campaign
Are you seeing results from your social media efforts?
Easy instructions for adding a Facebook admin
Facebook Page roles explained
Does your company need a kick in the pants?
Something to Say: The value of Speaking Engagements
How about some popcorn with your PR?
What does it take to become an industry leader?
6 steps to winning awards for your brand
How to make your CEO stand out as a star
If you need to apologize, do it correctly
How media coverage can improve your online reputation
How to make your company unforgettable
How to encourage employees to interact on social media
Learn what consumers want directly from the source
Social media: A business opportunity you can’t ignore
Do people mention you when discussing your industry?
Why PR firms and law firms go hand in hand
Outback Steakhouse employs winning PR strategy
Before sending your pitch, check for these phrases
Wondering how to sell management on public relations?
6 tips to improve your online reputation and social engagement
Do you know what your company’s saying on social media?
Your business is only as good as its reputation
What’s the difference between publicity and PR?
Is your company ready to handle a reporter’s call?
What is public relations?
Will newspapers survive social media?
10 ways great companies maximize their PR firms’ value
Looking for PR help? Assets no agency should be without
Are your CIO and CMO butting heads?
Act to ensure that your company can survive a crisis
Why do I need PR, anyway?
PR ethics Q&A with Axia Public Relations CEO Jason Mudd, APR
Use PR to become the attraction tourists seek (Part II)
Use all available tools – old and new – to stay ahead
Use PR to become the attraction tourists seek (Part I)
How franchisors benefit from good franchise PR
Does your PR firm know how to connect with journalists?
A good reputation could help your company avoid crises
Race Together: Genuine concern or selfish ploy?
What you can learn from Starbucks and ‘Race Together’
How not utilizing Google+ could harm your business
What can you REALLY do about negative online reviews?
What do journalists think about your online newsroom?
Great PR takes a little luck and a lot of planning
Distinguish yourself from the competition to see results
Make sure you give your company a pat on the back, too
Your company may be only one crisis away from disaster
Is your public relations firm committing a media fail?
Don’t fly solo when a team can net you more success
Don’t let inadequate PR slow your company’s success
Inbound marketing and how it can boost your sales
Need an in with the media? Twitter can help
Would you ignore 75 percent of your customers?
Social media 101
Let PR show you how to create loving customers
How will the Google-Twitter agreement affect you?
Strong online presence, visible leadership build trust in marketplace
National Wear Red Day can boost your recognition
SEO vs. online reputation management
Discover the value of editorial calendars
Show your customers some love this Valentine’s Day
Don’t lose your money on the big game
9 steps to earn media coverage
Target’s latest PR blunder
PR: The art and science of creating great media lists
Why there will always be press releases
Why collaboration with PR is important for success
5 tips to help you execute the perfect PR campaign
How to get your CEO on board with spokesperson training
How to improve your business in 5 easy steps
Small changes in customer care, SEO promise New Year profitability
Press releases vs. advertising: What’s the difference?
How to make the most of the 2015 International CES tradeshow
10 Steps to Prepare Your Company For Crisis
The only real mistakes are those you don’t learn from
Are you writing for the wrong audience?
Email policy lag turned communications PR nightmare
Axia Offers Its Top Predictions for Public Relations in 2015
When Should a Company Apologize on Social Media?
Axia Public Relations releases its list of the top PR goofs in 2014
You’re building a business, but what about your brand?
Don’t fear the PR contract
Give your news maximum reach with news wires
The Public Relations Industry ironically has an Identity Crisis itself
Practice unique creativity to attract attention
Why hire a PR firm? A better query is why wouldn’t you?
PR vs. advertising: Is one better than the other?
Online newsrooms: Worth the investment?
No prospective customer left behind
What is AP style and why is it important to PR?
Top 4 reasons your press releases don’t get coverage
Adversity acrobatics: Properly communicate your news
Journalists are telling you what they want – listen!
“Why won’t the media cover us?” and other key questions
Confessions of CNN producers revealed!
Stories that sell: PR creativity at its best
Focus and direction are key to revenue gains
How to make the most of LinkedIn for your business
This is CNN
Hedge your bets and pitch smart
Hiring for the holidays: How PR can help
Are your Google search results different than others’?
Top 12 ways for a startup to get media coverage
Requests for proposals: Useful or useless?
What skills you should look for in your PR adviser
Ebola crisis: A public relations nightmare
Want to get your business featured on CNN?
So you Hired a PR Agency and Received Great Media Coverage, Now What?
What’s the difference between PR and marketing?
10 elements of news and newsworthiness
Trade show PR: How to make the most of your floor time
Your crisis response may outweigh the crisis itself
How to be pitch-perfect and get results (Part 2)
How to be pitch-perfect and get results (Part 1)
Top 5 PR principles every company should live by
Why does good PR get such a bad rap?
Top 6 misconceptions about PR agencies
Classic meets the future
A PR lesson courtesy of the NFL’s Cincinnati Bengals
On the contrary, Mr. Cuban, PR Firms should avoid startups
Learn how to create an enduring, valuable PR alliance
What do your PR dollars get you? Why measuring PR results is critical
How to develop a realistic timeline for PR campaigns
Read this before sending another press release or pitch
How do you decide where to send your press release
Whom should you trust to handle your press releases?
Urban Outfitters: Plain poor judgment or PR success?
The top 7 things you need to know about social media
Is poor customer service driving your consumers away?
Use PR to sync marketing efforts with company goals
How to get your promotion noticed
Develop a rewarding campaign with national coverage
Capture a lifetime audience
Why bragging about prior news coverage doesn’t help you
Attract more customers through media coverage
How to give reporters what they really want
The only 3 pitching tips you need to know about
Does ineffective communication plague your company?
Use PR to open heartstrings and purse strings
Is your company “killin’ it?”
Guest Bloggers wanted... Calling for guest bloggers
If you’re reading this on the go, how do we look?
How to communicate better using PR
Franchise Times: Learn all about the "People Magazine" of franchising
How to write great blog posts with these 10 tips
Putting social media in its place
If you put good in, you get good out
Do you have the right pitcher for your team?
Is PR really that bad?
How PR can help you navigate social media
Control Your Info
Rule 1: You are your reputation. Rule 2: See rule 1.
How not to write a guest blog post
Why your company needs public relations
After the storm: Minimizing the impact of a company mistake
Can watching the news cause PTSD?
Calling all franchisor PR professionals
More than 40 million customers want to hear from you
Are you a superstar in your field?
Trust is everything; without it, you’re nothing
Does God Need A New PR Rep?
What can you do when the CEO is in the hot seat?
Are your social media efforts working as you’d hoped? Use PR tactics to achieve long-lasting effects
Maximize 2014 Profits
How to pitch to Food & Beverage Magazine. Reach more than three million potential customers at once
Does PR play an active role in your strategic planning? Learn how to make it easier to reach your goals
5 Things big companies know about PR that small businesses can learn from them
Are you really sure your PR efforts are working? Don't make these 5 mistakes when measuring PR effectiveness
‘Public relations ethics’ is not an oxymoron.
13 billion meals, $125 billion in sales. Are you in? Learn the best ways to pitch Food and Beverage magazine
What do your competitors know that you don’t? Are you keeping pace with the competition
It’s never too late to teach big dogs new tricks. How small companies do PR and what big companies can learn from them
Don’t be a sore winner. Let PR show you the right ways to handle positive Glassdoor.com postings
Are you missing opportunities to connect with customers? How blogs offer V-A-L-U-E
Flagship product fail – now what? PR strategy examples from Amazon’s recent “Fire” rollout
10 things you must do to create more spreadable content. Helpful insights from PR
What can a PR agency really do for you? Hint: It's not just press releases anymore
What do you want your customers to do next? Build the perfect call to action
10 ways to increase your chances of going viral. Let PR help you make your content more shareable
Do you know who's posting those negative online reviews?
How much do you know about ‘astroturfing’? Learn to tell the difference between a genuine product review and a fake one
3 reasons a PR agency might fire you or your brand. Get the most from your PR investment with these tips
Want to boost your company’s PR power? Report to the C Suite, study says
How to pitch to the nationally syndicated Tom Joyner Morning Show
How to take on the media (and live to tell about it)
Public relations and search engine optimization
Use PR to reach the underrepresented African-American consumer segment
Jab, jab, jab, right hook: the right way to pitch
Learn from the source what growing your business by investing in PR really means
You on LinkedIn: your audience thinks it’s legit
How to use Twitter and avoid failure
The do’s and don’ts of managing social media
Leverage public relations and social media to get and keep more clients
Pay close attention to loyalty, crack the code
Characteristics of public relations firms with staying power
Why is your company not on the ‘Best Places to Work’ list?
Planning to be the new kid on the block in an unlikely market?
Writing for the media: prioritizing with the inverted pyramid
Craft the perfect press release quotes
Don’t let competitors steal your public relations strategies and run for the border
Sharing your company’s news: anatomy of a news release
Earth Day matters, part 2 of 2: 4 ways to tie your brand to environmental sustainability and good corporate citizenship
Earth Day matters, part 1 of 2: 5 business reasons why environmental sustainability and corporate social responsibility are important
3 ways PR will solve your company’s top strategic risks in 2014
Go bigger than a food drive or go home: Step up your corporate responsibility game
Cult of celebrity: Do you really need a celebrity spokesperson or spokesmodel to promote your business
How to fix bad reviews on Google
Get ready or go home: the 4 most dangerous trends facing public relations
Three Takeaways from Major League Baseball for Restocking Your Aging Customer Base
Tools to Grow
Don't Wait Until a PR Disaster to Realize You've Got the Wrong Spokesperson at the Mic
How Augmented Reality can be used in PR in ways you never thought possible
Three Tips to Crisis Response When Customers Have Been Offended
Join Axia’s 2014 March Madness Bracket Challenge
Snooty and Loving it: Rolls-Royce PR Savvy Boosts Numbers
How Will the Aereo Court Decision Impact Advertising and Public relations?
No turning back: Get your facts straight, get permission before any news is released
Leaders Begin at End, Outsmart Google
3 steps to mastering a television interview
How to get on Undercover Boss (and the surprise benefits)
Reputation management: How to respond to negative reviews
Despite a shift in use, traditional media and PR remain relevant
You can't pay college football coaches $10 million/year, and not pay the players
Three PR tips if you’re considering taking a risk in your industry
Social media lessons for 2014: Learn from 2013's blunders
Your 3-step PR game plan for the Super Bowl: Eat some wings, enjoy the game and don’t Tweet
How rallying bloggers as brand advocates cuts through social media chatter
Three tips to crisis response when customers have been offended
LinkedIn’s not dead: 4 reasons it’s relevant to PR success
Snooty and loving it: Rolls-Royce PR savvy boosts numbers
How will the Aereo court decision impact advertising and public relations?
No turning back: Get your facts straight, get permission before any news is released
PR Lessons From Target’s Data Breach Debacle
The value of listening and empathy in PR
You don’t own me: What toddlers can teach us about news ownership
Minimum wage battle offers opportunities for maximum PR tactics
The 2014 “Tanked” List: How PR can help 3 businesses surprisingly predicted to fail
Are you delighted with your PR?
What made WestJet’s “Christmas Miracle” PR stunt so great
What PR trends will be hot in 2014? Let’s ask the 8-ball
How Sonic should respond to the controversial Redskins' sign incident
An insider's guide to Undercover Boss
How a college student used Twitter to get Breaking Bad’s attention
PR lessons from the Obamacare website disaster
Crisis PR: How to handle terror threats and attacks
FAA eases up on personal electronics rule: Adios SkyMall, hello chatter-filled flights?
10 lessons from Nelson Mandela’s own words for the world of PR and the world at large
Amazon’s drone unveiling on 60 Minutes a resounding PR success
Got a full complaint box? Online reputation management could save serious revenue loss
The Haggler’s complaint – Does “PR spam” work?
Building a Good Reputation with Great PR – 5 Powerful Steps
Prank Gone Viral? Use it for a PR Move, The Harvard (and Yale) Way
Confessions of a Public Relations Intern
Advertising and PR: Is There an Underdog?
JPMorgan’s Snarky Twitter Surprise: Lessons Learned
Newsjack Your Way Into the Spotlight
Has the USPS Ridden Off into the Sunset? Smart PR Tactics Could Change the Story
Three Takeaways: What a 41-Hour Sale Did to Kmart’s Reputation
The Evolution of Public Relations Over Time
Social Media’s Impact on PR (It’s Big – Really Big – and So is Reputation Management)
Public Relations and Journalism: Can They Play Well Together?
Remarketing Your PR for Maximum ROI
What would Marcus Lemonis do to turn your business around?
How Important is Public Relations for Startups?
5 Ways Public Relations is Better than Advertising
Does Redbox Need to Rethink its Model Before it Becomes the Next Blockbuster?
5 Mistakes Clients Make after Hiring a PR Firm
5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)
5 Things Your PR Firm May Not Tell You (But Wishes You Knew) – Part 1
How Copywriters Must Adapt to the New Economy to Survive
How to Be a Good PR Client
Astroturfing: Online Reputation Management Can Solve the Problem
What is Content Marketing?
Need to fix a negative online reputation? Seek professional help
Social Media Backlash – It’s About Appropriate Responses
Are You Ready to Commit to PR?
Why you should never hire the lowest-price PR firm
In a Crisis? Your Organization’s Actions Truly Impact Public Perception
Smart PR Meet Social Media – Haven’t We Met Somewhere Before?
3 Reputation Management Suggestions for Miley Cyrus
How do you solve a problem like Maria [Sharapova]?
How does PR work?
New Google Guidelines: What Doesn’t Kill PR Only Makes it Stronger
Wanted: 3 Better Reputation Management Tips for an Internship Post
Surprising AOL Conference Call Drama: Can Your Business Learn from It?
PR Tips: 3 Ways Your Team Can Avoid the ESPN “Wandai Wrection" Crisis
Three PR Strategies from Duck Dynasty to Keep Your Audience “Happy, Happy, Happy”
Three Ways Wal-Mart Messed Up with its Customers and Their Phones
Q: Why Should I Hire A Public Relations Firm?
Troubled Skies: Three PR Must-Dos Airlines Can Carry Out Now
Rethinking the Value of PR - Motivating Your Employees
PR Opportunities: What Can Companies Learn From Zimmerman Verdict?
Former Pres. Bill Clinton Teaches Justin Bieber a Few Things About Crisis Management
PR Opportunities - Obesity as a Disease
Public Relations - What Would John Hancock Do?
Public Relations: Firing the Boss Could Mean Firing Your Brand - I Guarantee It
Why Your Employees Should be Part of Your PR Audience
Reputation Management: Don't Squander Your Good Reputation
Bad PR: A Case Study in How Not to Manage Your Online Reputation
Remarket Your PR Coverage for Maximum Effect
My Wife Naked, or, Why You Shouldn't Hire an SEO-Only Company
Why you should never let an advertising agency do your PR
Quick PR Response Averts Reputational Crisis and Returns Company to Profitability
PR Success Story: Gatorade
PR Success Stories: Supersonic Jet Takes Off Aided by Public Relations
PR Success Stories: The Ford Mustang
PR Tip: Great Coverage Doesn't Happen Overnight
PR Success Stories: CBS Wins the Case in the Court of Public Opinion
PR: What do you do?
PR Success Stories: Vietnam War Memorial
Don’t Await a Crisis to Retain a Public Relations Firm
PR Success Stories: Orville’s Gourmet Popping Corn Gets a Second Chance
Value-Based Public Relations: Why low-priced PR carries a high cost
PR Success Stories: How Public Relations Saves Lives
The Power of PR (Positive Relationships)
PR Success Stories: Local TV News Coverage Saves Fledgling Cosmetics Company from Financial Ruin
PR Success Stories: Tylenol Crisis Averted with Responsive Crisis PR
PR Success Stories: Media Coverage for HeadBlade Creates $25,000 in Website Sales
PR Tips: Carnival PR Team Adrift While Reputation Sinks
PR Success Stories: Airborne Sales Skyrocket after Oprah
PR Success Stories: Public Relations Key to Sara Lee’s Launch, Nationwide Growth and Recognition
Crisis PR: Maker’s Mark Misses the Mark with Recipe Change
PR Success Stories: Maker's Mark
Crisis Communications First Response: Be Prompt, Smart and Practiced
Axia Public Relations Brochure on Slideshare
PR Tip: Kill Them with Kindness
Make Your Website More Readable
PR Tip: 9 Ways To Outwit And Outsell Your Competition
PR Tip: Developing an ROI (Return on Interest)
Getting on Board with Social Media
Time For Public Relations Innovation
Digital PR: Carnival Cruise Lines' digital-centric guerrilla campaign
Social Media and Blu-Dot's “Real Good Chair” marketing campaign
Use Social Media and Excellent Customer Service to Wow Customers
Crisis PR: Choosing the Wrong Public Relations Firm Can Lead to Disaster
How Much Does Public Relations Cost?
National Brands Focus on Local PR
Social Media "Likes" Surpassing Links for Driving Search Engine Traffic
How to Fire Your PR Firm
Rethinking Social Media Marketing - Facebook Not as Influential as Salespeople
Axia Public Relations client shares robo-love with news anchors
Digital PR: Research shows more consumers going mobile-only
What is public relations?
Social Media Marketing: Protect Yourself from the Dark Side
Digital PR - Using Search Data to Spot Trends
Media Relations: Local News Outlets Gain Credibility While National Outlets Lose
Top 10 Reasons Clients Love Axia Public Relations
Specialized Public Relations: Why hiring a niche PR firm is a bad idea
Media Relations: Scaring up some great coverage
Axia is seeking the best to fill two new public relations jobs in Orlando
6 Things You Need To Know About Social Media Marketing
How Did This Happen to the Gap? Don’t Let It Happen to You
Good PR: Are You on the Same Channel As Your Customers?
What is PR? The Power of a Click
Public Relations: Start with Great Customer Service
Crisis PR: It Just Wasn’t a Good Month For Starbucks
Great PR: Where to Get an Education in Great Service
Great PR: 7 Ways to Own Your Customers
Liked this blog post? Share it with others!
Comment on This Article
Axia Impact Blog
Design & Development
earned media coverage
Online Public Relations
Online Reputation Management
Online Review Management
PR Case Studies
who we are
what we do